Lead Brand Designer
Leads Patch’s visual brand system and delivers design across web, editorial, campaigns, sales materials, events, video, and social. The role combines hands-on design and creative direction, requiring 8+ years of experience and strong cross-format portfolio and communication skills.
About the job
Responsibilities
- Own and evolve Patch's visual identity system as the company scales.
- Set the brand standard for all external assets.
- Lead website design for new pages, campaigns, and refreshes.
- Design flagship reports, whitepapers, and long-form editorial.
- Create sales narrative decks, pitch templates, and GTM collateral.
- Design digital and campaign surfaces, including ads, social, landing pages, email, and campaign systems.
- Design events, dinners, print materials, signage, and swag.
- Brief, art-direct, and produce motion and video content for launches, campaigns, and social.
- Build and manage specialist contractors and agencies; write briefs, run reviews, and own design budget and pace.
- Partner with the CEO and Marketing, Product, and Sales leadership to translate strategy into design.
Requirements
- 8+ years of experience as a senior brand designer, including in-house experience at a high-growth B2B or category-defining company and experience at or closely working with a top design agency.
- Portfolio demonstrating distinctive, high-quality work across web, print, motion, and real-world environments.
- Experience owning and evolving a visual identity system end-to-end.
- Fluency across web, editorial, presentations, events, video, motion, and digital formats.
- Ability to direct specialists in areas where you are not the deepest expert.
- Strong creative direction, briefing, art direction, writing, and communication skills.
- Decisive and pragmatic approach to balancing craft and speed.
- Motivation to work on climate or other meaningful problems.
Compensation & Benefits
- Competitive salary and meaningful equity.
- Hybrid work arrangement with an onsite culture in San Francisco.
- Annual global offsites.
- Unlimited vacation and generous parental leave.
- Monthly mental and physical wellness stipend.
Skills
Figma, Web Design, Editorial Design, Presentation Design, Motion Design, Video Production, Art Direction, Creative Direction, Visual Identity, Digital Advertising, Social Media Design, Email Design, Event Design, Agency Management
Similar jobs
Brand Design jobs
Creditgenie
San Francisco, CA
Senior brand designer responsible for evolving visual identities, leading integrated and lifecycle campaigns, and building scalable creative systems for Credit Genie and a new product line. Requires 6–8 years of brand design experience, strong cross-functional collaboration, and proficiency in Figma and Adobe Creative Suite.
Gigs
San Francisco, CALeads category creation and brand positioning for Gigs, shaping the company narrative across customers, media, partners, founders, and international markets. The role requires exceptional writing, executive communications experience, multi-channel distribution expertise, and experience in a high-growth technology environment.
Mochi Health
San Francisco, CA
Senior Brand Designer responsible for developing and evolving Mochi Health's visual identity, brand architecture, and design systems across packaging, advertising, and all touchpoints. Requires 3+ years brand design experience, strong portfolio, and proficiency in design tools.
Motive
San Francisco, CA
Leads brand design excellence, creative direction, and scalable design systems while managing and mentoring a globally distributed design team. Requires 7+ years in brand or graphic design, strong identity and campaign experience, deep Figma expertise, and the ability to influence senior stakeholders.
Novig
New York, NY
Lead brand designer responsible for evolving the company’s identity and delivering brand, campaign, marketing, and in-product creative. Requires 6–8 years of design experience, a strong portfolio, autonomy, and fluency in Figma and Adobe Creative Suite.