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MotiveMotive

Brand Design Lead, Brand Studio

Leads brand design excellence, creative direction, and scalable design systems while managing and mentoring a globally distributed design team. Requires 7+ years in brand or graphic design, strong identity and campaign experience, deep Figma expertise, and the ability to influence senior stakeholders.

About the job

Responsibilities

Creative Leadership & Design Excellence

  • Lead brand design within Motive’s Brand Studio, setting a high bar for craft, consistency, and brand expression.
  • Lead visual creative direction for campaigns, activations, and brand initiatives with Brand Studio and Marketing leadership.
  • Provide hands-on design leadership for key moments, helping sell concepts and creative direction to stakeholders and executives.
  • Ensure the brand system is consistently and effectively applied across regions, channels, and formats.

Team Leadership & Global Collaboration

  • Manage, mentor, and grow a distributed team of designers across the US, Mexico and Pakistan.
  • Establish design standards, feedback rituals, and development paths to elevate team performance and morale.
  • Foster collaboration across time zones and act as a trusted creative partner to regional and global marketing teams.

Process, Systems & Scale

  • Evolve Brand Studio processes to support global scale, speed, and quality.
  • Build and maintain scalable design systems, toolkits, and documentation.
  • Evaluate and develop AI-assisted creative workflows for ideation, exploration, localization, and production.
  • Partner with Product Design, Marketing Ops, Content, and other teams to integrate creative workflows with broader marketing systems.

Stakeholder Partnership & Influence

  • Translate marketing and business objectives into compelling visual concepts and creative solutions.
  • Present and articulate design rationale, creative strategy, and recommendations to senior stakeholders.
  • Balance creative ambition with practical execution, timelines, and resources.

Requirements

  • 7+ years of experience in graphic design, brand design, or creative roles.
  • 2+ years of experience leading, mentoring, or managing designers.
  • Strong portfolio demonstrating identity design, brand systems, campaign design, and integrated marketing work.
  • Experience remaining hands-on while providing creative direction, mentorship, and leadership.
  • Experience leading and developing designers across regions or time zones.
  • Deep expertise using Figma for collaborative design, system building, and team workflows.
  • Experience building or evolving design systems and scalable creative processes.
  • Strong conceptual thinking and exceptional attention to craft and detail.
  • Ability to sell creative ideas and influence stakeholders with clarity and confidence.
  • Excellent communication and presentation skills, including comfort presenting to executive audiences.

Compensation & Benefits

  • ATS salary range: $163,000–$236,000 USD.
  • Geographic pay ranges include $171,000–$236,000 USD for San Francisco, California; $163,000–$225,000 USD for certain U.S. metropolitan areas; and $163,000–$225,000 USD for other U.S. locations.
  • Benefits may include health, pharmacy, optical and dental care, paid time off, sick time off, short- and long-term disability coverage, life insurance, and 401(k) contribution, subject to eligibility requirements.

Skills

Brand Design, Graphic Design, Creative Direction, Brand Systems, Campaign Design, Figma, Design Systems, Marketing Design, Ai-Assisted Workflows, Visual Identity, Concept Development, Presentation Skills

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