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VercelVercelSan Francisco, CA

Senior Brand Designer

The Brand Designer will evolve Vercel’s visual identity and create scalable brand experiences across digital, physical, motion, product, and campaign channels. The role requires 5+ years of design experience, exceptional typography and systems thinking, and the ability to prototype interactive experiences using code and AI-assisted tools.

156k – 234k/yr
Hybrid5+ YOEBrand Design

About the role

Responsibilities

  • Lead design across product launches, campaigns, events, internal initiatives, and emerging brand moments.
  • Evolve the visual identity across typography, color, composition, iconography, imagery, motion, and product-brand expression.
  • Design for web, motion, 3D, social, print, swag, and environmental applications.
  • Use Figma, HTML, CSS, JavaScript, and AI-assisted tools to prototype and explore brand expression.
  • Build scalable brand systems, tools, templates, and production-ready assets.
  • Take work from concept through production, including preparing implementation files, specifications, and assets.
  • Establish a shared visual language across product, marketing, and internal communications.
  • Partner with design engineers to refine prototypes into high-quality digital experiences.
  • Collaborate with engineering, marketing, product design, and leadership to ship cohesive work.
  • Direct external studios, freelancers, photographers, illustrators, printers, and fabricators as needed.
  • Present and defend creative decisions in relation to brand, product, audience, and business goals.

Requirements

  • 5+ years of experience in brand, marketing, or visual design, ideally at a SaaS, developer tools, or fast-growing technology company.
  • Portfolio demonstrating exceptional taste, systems thinking, cross-medium execution, collaboration, and production work.
  • Exceptional typography and layout skills with strong attention to spacing, hierarchy, rhythm, proportion, and alignment.
  • Deep understanding of visual storytelling, brand systems, composition, motion, and digital experiences.
  • Experience using AI throughout the design process for exploration, prototyping, production, automation, and front-end coding.
  • Familiarity with AI-assisted coding environments such as v0, Cursor, Claude Code, or similar tools.
  • Practical understanding of HTML, CSS, and JavaScript sufficient to refine AI-generated code.
  • Ability to create functional, interactive prototypes and work comfortably across conceptual thinking, detailed execution, and production.
  • Strong production knowledge across responsive design, asset delivery, print preparation, environmental graphics, and vendor production.
  • Understanding of how brands operate within products and digital experiences.

Benefits and Compensation

  • Competitive compensation package, including equity.
  • Inclusive healthcare package.
  • Mentorship and professional development opportunities.
  • Flexible time off.
  • Company-provided equipment and work-from-home budget.
  • San Francisco base pay range: $156,000–$234,000.
  • Compensation may be adjusted based on employee location and may include benefits, equity-based compensation, and bonus or variable pay eligibility.

Skills

FigmaHTMLCSSJavaScriptv0CursorClaude Codeai-assisted codingTypographybrand systemsvisual storytellingMotion Design3d designresponsive designprint production

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