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RulaRulaLos Angeles, CA

Sr. Brand Media Manager

Own the strategic roadmap for brand media allocation, audience targeting, and measurement as Sr. Brand Media Manager. Bridge upper-funnel awareness and lower-funnel patient acquisition with 8+ years media planning expertise across CTV, social, and other channels.

154k – 172k/yr
Remote8+ YOEBrand Design

About the role

Required Qualifications

  • 8+ years of experience in brand media planning and buying
  • Deep, hands-on experience planning and optimizing campaigns across premium streaming / Connected TV (e.g., Netflix, Hulu, Amazon) and at least two major paid social (e.g., Meta, TikTok, Reddit) or other platforms like DOOH, OOH, OLV, etc.
  • Experience building or managing a brand measurement framework, including at least one of the following: media mix modeling (MMM) or multi-touch attribution
  • Proven experience managing large-scale media budgets (multi-million dollar), including forecasting, pacing, and financial reporting in partnership with a Finance team
  • Experience presenting media performance and strategy to senior or executive audiences, translating complex data into clear, concise business recommendations
  • Experience managing an external media agency - Setting briefs, running performance reviews, and holding partners accountable to business outcomes

Preferred Qualifications

  • Experience in health-tech, healthcare, or a regulated consumer category
  • Familiarity with first-party data activation and audience segmentation strategies
  • Experience that spans both agency-side and in-house roles
  • Experience understanding how creative and media multiply the effects of brand campaigns

Benefits

  • 100% remote work environment (must be based in United States, currently not hiring in Hawaii)
  • Attractive pay and benefits with full transparency of pay ranges
  • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
  • 401(k) plan access
  • Generous time-off policies including 2 company-wide shutdown weeks each year
  • Paid parental leave
  • Employee Assistance Program (EAP)
  • Quarterly department stipend for team-building
  • Community and employee resource groups
  • Home office stipend & $50 monthly stipend for internet/cell
  • $50/month wellness stipend
  • Year-round wellness initiatives

Skills

media planningmedia buyingconnected tvstreaming platformspaid socialmetaTikTokredditdoohooholvmedia mix modelingmmmmulti-touch attributionBudget Management

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