Sr. Brand Media Manager
Own the strategic roadmap for brand media allocation, audience targeting, and measurement as Sr. Brand Media Manager. Bridge upper-funnel awareness and lower-funnel patient acquisition with 8+ years media planning expertise across CTV, social, and other channels.
About the job
Required Qualifications
- 8+ years of experience in brand media planning and buying
- Deep, hands-on experience planning and optimizing campaigns across premium streaming / Connected TV (e.g., Netflix, Hulu, Amazon) and at least two major paid social (e.g., Meta, TikTok, Reddit) or other platforms like DOOH, OOH, OLV, etc.
- Experience building or managing a brand measurement framework, including at least one of the following: media mix modeling (MMM) or multi-touch attribution
- Proven experience managing large-scale media budgets (multi-million dollar), including forecasting, pacing, and financial reporting in partnership with a Finance team
- Experience presenting media performance and strategy to senior or executive audiences, translating complex data into clear, concise business recommendations
- Experience managing an external media agency - Setting briefs, running performance reviews, and holding partners accountable to business outcomes
Preferred Qualifications
- Experience in health-tech, healthcare, or a regulated consumer category
- Familiarity with first-party data activation and audience segmentation strategies
- Experience that spans both agency-side and in-house roles
- Experience understanding how creative and media multiply the effects of brand campaigns
Benefits
- 100% remote work environment (must be based in United States, currently not hiring in Hawaii)
- Attractive pay and benefits with full transparency of pay ranges
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access
- Generous time-off policies including 2 company-wide shutdown weeks each year
- Paid parental leave
- Employee Assistance Program (EAP)
- Quarterly department stipend for team-building
- Community and employee resource groups
- Home office stipend & $50 monthly stipend for internet/cell
- $50/month wellness stipend
- Year-round wellness initiatives
Skills
Media Planning, Media Buying, Connected Tv, Streaming Platforms, Paid Social, Meta, TikTok, Reddit, Dooh, Ooh, Olv, Media Mix Modeling, Mmm, Multi-Touch Attribution, Budget Management
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