Brand and Communications Lead

Work to Be Done

Success in the first 60 days:

First 15 days: Learn the business and start shipping

• Learn Bastion’s product, customers, regulatory position, and competitive landscape
• Understand how buyers find us, what matters in sales conversations, and where our story is weak
• Audit our website, content, press, events, and overall market presence
• Ship impactful work in your first week

By 30 days: Set the direction and build momentum

• Define the target audiences, messaging, and channels to prioritize
• Develop a scalable content and communications production workflow leveraging AI tooling and contractors to operate at high velocity
• Improve how Bastion shows up across social media, website, and other prioritized channels
• Build an active pipeline of press, events, and speaking opportunities
• Align with Product, Legal, and Compliance teams to ensure a steady stream of high signal communications from Bastion to the market
• Launch the first targeted campaigns for the businesses we want to work with
• Start tracking performance of brand & comms work via inbound qualified leads and pipeline influence

By 60 days: Market sees Bastion

• Own Bastion’s positioning, voice, and external communications calendar
• Establish a steady cadence of high-signal company news, content, executive communications, and market commentary
• Secure initial press coverage, speaking opportunities, or other credible third-party visibility, with a strong pipeline behind it
• Have targeted campaigns live and reaching the right businesses and decision-makers
• Build a direct feedback loop with the Commercial team so our messaging reflects what moves buyers and we can see where the work is influencing customer conversations and pipeline
• Know what is working, what is not, and where to focus next
• Operate independently, make good judgment calls, and maintain a high quality bar without slowing down

As a result of your work, we see a fast growing amount of qualified inbound leads and positively influenced qualified leads on the rest of the pipeline.

Hard Challenges

• Building brand awareness from scratch with no existing playbook, press list, or event history
• Creating a market presence breakthrough to be recognized by key institutions, partners, reporters, and talent
• Earning press in a noisy space dominated by household names by finding newsworthy angles and building reporter relationships
• Adapting messaging for diverse buyers (Fortune 500, financial institutions, fintechs, stablecoin-native payments companies) while maintaining a consistent company story
• Operating as a team of one with the impact of a team of 5 by leveraging AI tooling and contractors while avoiding AI slop in a sensitive space

Requirements

• Fintech or financial services experience is a strong advantage
• Ability to build brand and communications function while running it with imperfect information
• Strong understanding of how institutions make decisions
• High judgment, ability to operate independently at high velocity
• Experience leveraging AI tooling and contractors while maintaining quality

You will work directly with the CEO on building Bastion’s image, voice, and presence in the market.