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LinktreeLinktreeLos Angeles, CA

Content Studio Lead

Leads Linktree’s creator-first Content Studio, setting creative direction, building production systems and talent rosters, and guiding content from concept through publishing. The role requires 8+ years in creative direction, brand creative, or content production, with strong creator-economy expertise and hands-on multidisciplinary leadership.

160k – 180k/yr
Hybrid8+ YOEBrand Design

About the role

Responsibilities

  • Build and lead a creator-first content production system from audience insight and channel brief through creator concepts, briefing, capture, studio polish, publishing, and performance learning.
  • Set and uphold creative standards for social and owned content, ensuring alignment with Linktree’s product vision and business objectives.
  • Develop and refresh creative design and motion systems, templates, playbooks, and repeatable formats that improve speed and consistency while preserving channel-specific identities.
  • Translate audience insights and performance data into creative concepts and campaigns.
  • Build and direct the Content Studio’s core disciplines, ways of working, creator roster, and specialist contractor bench.
  • Coordinate with internal creative teams to maintain consistent, non-duplicative work across the business.
  • Set the final creative bar for authenticity, storytelling, brand consistency, platform fit, and production quality.
  • Lead larger creative concepts and tentpole work, engaging specialist or external support when needed.
  • Develop creator concepts, write creator briefs, direct creator talent, and turn raw creator material into polished branded content.
  • Direct copy, design, motion, and video while providing clear, actionable feedback.

Requirements

  • 8+ years of experience in creative direction, brand creative, or content production.
  • Experience creating, leading, or directing teams and/or freelance talent rosters.
  • Strong understanding of the creator economy and creator-led storytelling.
  • Ability to move between setting creative vision, giving feedback, and executing hands-on prototypes or production work.
  • Experience leading multidisciplinary contractors, freelance talent, creative agencies, or flexible production rosters.
  • Fluency in adapting creative for Instagram, TikTok, YouTube, LinkedIn, Threads, and long-form formats.
  • Outstanding communication, alignment, and feedback skills.
  • Proven ability to translate insights and data into creative concepts.
  • Strong creative taste, judgment, and brand stewardship across content formats.

Compensation and Benefits

  • Competitive compensation package including cash, equity, and benefits.
  • Base salary targeted at $160,000–$180,000 for roles based in San Francisco and Los Angeles.
  • Final offers may vary based on location, experience, expertise, and role scope.

Skills

creative directioncontent productioncreator economybrand creativecreative briefsDesign SystemsMotion DesignVideo ProductionCopywritinginstagramTikTokyoutubeLinkedInthreadsperformance data

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