User Acquisition, Creative Strategy Manager
Own performance creative strategy and execution across paid acquisition channels, from ideation and production through testing and optimization. The role requires 5+ years in performance or growth marketing, strong analytical and project management skills, and experience scaling measurable acquisition results.
About the job
Responsibilities
Creative Strategy & Ideation
- Develop and execute performance-driven creative strategies across acquisition channels, including Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, and Moloco.
- Translate business goals, product launches, and sports seasonality into actionable creative roadmaps.
- Brief and scale concepts across static, dynamic, and playable formats.
Testing & Optimization
- Execute the creative testing roadmap using a build-measure-learn approach.
- Design and run experiments to identify winning messaging, formats, and audience variables.
- Use performance data to iterate rapidly and scale top-performing concepts.
Creative Production & Operations
- Lead day-to-day creative development, including briefing, production, feedback, and delivery.
- Support and help lead in-person creative shoots, including work with high-profile talent and on-set execution.
- Manage external creative and media agencies, including scope, timelines, and output quality.
- Increase creative volume and velocity while maintaining performance standards.
- Travel for shoots throughout the year, including occasional weekend work based on production schedules.
Cross-Functional Collaboration
- Partner with Digital Acquisition, Product Marketing, Creative, Analytics, Product, and Legal teams.
- Serve as a key point of contact for acquisition creative across internal and external stakeholders.
Performance & Reporting
- Define and track KPIs such as CPA, CPI, CTR, and CVR.
- Deliver data-driven insights and recommendations to leadership.
- Identify opportunities through industry trends, platform changes, and emerging technologies.
Requirements
- 5+ years of experience in performance marketing, creative strategy, or growth marketing.
- Proven track record of developing and scaling creative that drives measurable user acquisition growth.
- Deep understanding of paid social and digital advertising platforms, including channel-specific creative best practices.
- Strong analytical mindset and experience using data to inform creative decisions and optimization.
- Experience executing creative testing frameworks and experimentation at scale.
- Hands-on experience with creative production, in-house or through an agency.
- Excellent project management skills with the ability to manage multiple workstreams.
- Strong communication and stakeholder management skills, including presenting to senior leadership.
- Highly organized, proactive, and comfortable in a fast-paced environment.
Nice to Have
- Experience participating in or supporting on-set creative production and talent-driven shoots.
- Experience in daily fantasy sports, sports betting, gaming, or consumer mobile apps.
- Experience using AI tools to accelerate creative ideation, production, and iteration.
- Familiarity with analytics and attribution tools such as Tableau and AppsFlyer.
Compensation & Benefits
- Company-subsidized medical, dental, and vision plans.
- 401(k) plan with company match.
- Annual bonus.
- Flexible PTO.
- 16 weeks of paid parental leave and disability benefits.
- Workplace flexibility and modern work schedules.
- Company-wide in-person events and team outings.
- Lifestyle enhancement program.
- Company-provided equipment, with Windows and Mac options.
- Annual performance reviews with career development opportunities.
Skills
Paid Social, Digital Advertising, Meta, TikTok, Google Ads, Youtube, Creative Testing, Growth Marketing, Performance Marketing, User Acquisition, Tableau, Appsflyer, Analytics, A/B Testing, AI Tools
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