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Instacart

Activation Sales Development Representative I

Generate new business opportunities for Instacart's Brand Partnerships team by identifying, contacting, and qualifying advertisers. Manage sales pipeline through outbound calls, emails, meetings, and KPIs using Salesforce.

40k – 50kUnited StatesSales DevelopmentRemote
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About the role

About the Job

  • Develop and maintain strong relationships with advertisers, managing all aspects of the sales cycle.
  • Conduct a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment.
  • Create sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers.
  • Meet and exceed key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage.
  • Utilize SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing.
  • Ensure accurate contact mapping within the book of business and track contact movement updates.
  • Engage active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses.
  • Identify opportunities to standardize materials and processes to provide high-quality support at scale.
  • Deliver an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution.
  • Collaborate with product teams to prioritize product improvements that assist in scaling ad products for small to medium-sized businesses.

Minimum Qualifications

  • Previous experience in a sales or business development role, preferably in the advertising industry.
  • Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships.
  • Proven track record of meeting or exceeding sales targets and KPIs.
  • Excellent organizational and project management skills.
  • Detail-oriented with a focus on accuracy and quality.
  • Ability to adapt to a fast-paced and dynamic environment.

Preferred Qualifications

  • Strong advertising industry knowledge and understanding of CPG advertising is a plus.
  • Familiarity with CRM software (e.g., Salesforce) and sales engagement tools.

Skills

SalesforceCRMSales Engagement Tools

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