Product Marketing Manager
Coordinates cross-functional launches for AI and digital products, translating technical capabilities into compelling positioning, creative briefs, and multi-channel distribution plans. Requires at least two years of relevant experience, strong project management and storytelling skills, AI curiosity, and excellent English.
About the job
Responsibilities
- Own the end-to-end marketing launch process for products, tools, features, and major improvements.
- Maintain roadmap visibility and identify product benefits, use cases, and launch angles.
- Tier launches and determine the appropriate marketing support and distribution.
- Define positioning, key messages, and target audiences for major launches.
- Write launch briefs covering context, creative assets, educational content, and demonstrations.
- Coordinate graphic, motion, video, and educational content production.
- Build distribution plans across YouTube, TikTok, Instagram, X, Reddit, lifecycle marketing, PR, and other channels.
- Manage launch timelines, responsibilities, and deadlines across teams.
- Monitor launch performance, conduct post-launch reviews, and create scalable launch playbooks.
Requirements
- 2+ years of experience in product marketing, growth marketing, product management, or marketing project management, including cross-functional product or feature launches.
- Strong positioning, messaging, and product storytelling skills.
- Ability to translate technical capabilities into clear customer benefits.
- Strong project management and briefing skills.
- Understanding of adapting product stories across digital channels and using performance data to evaluate launches.
- Exceptional cross-functional coordination and ownership.
- Strong interest in AI and generative AI products.
- Excellent written and spoken English.
Nice-to-haves
- Experience launching AI, SaaS, or consumer digital products.
- Familiarity with generative AI tools and models.
- Experience in high-frequency product and feature shipping environments.
- Experience with tiered launch frameworks.
- Experience coordinating organic social, creators, PR, lifecycle, and content launches.
- Experience building launch playbooks and scalable marketing processes.
Compensation and Benefits
- Full-time, in-office role at the Amsterdam headquarters.
- 30 work-from-anywhere days per year.
- 24 days of paid vacation plus public holidays.
- Warm lunch provided on office days.
- Travel allowance, including an NS card for employees living more than 10 km from the office.
- Company pension plan.
- Company events and overseas trips.
Skills
Product Marketing, Growth Marketing, Product Management, Project Management, Product Launches, Positioning, Storytelling, Generative AI, SaaS, Performance Marketing, Youtube, TikTok, Instagram, Public Relations, Lifecycle Marketing
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