Marketing Operations Manager

Key Responsibilities

Marketing Technology

• Serve as the operational steward of Mixbook's marketing technology ecosystem.
• Partner with channel owners to evaluate, implement, and optimize marketing platforms and integrations.
• Establish governance, documentation, and best practices across marketing systems.
• Improve operational efficiency through automation, AI, and scalable processes.

Tracking & Measurement

• Own governance for campaign tracking, UTMs, events, attribution, and marketing data quality.
• Partner with Engineering, Platform, Data, and Analytics to implement and validate marketing instrumentation.
• Lead QA for marketing tracking across channels, platforms, and product launches.
• Monitor and resolve tracking, integration, and data quality issues.
• Ensure marketing technologies, tracking, and customer data practices support applicable privacy, consent, and compliance requirements.

Cross-Functional Operations

• Translate Growth Marketing requirements into clear technical specifications for Engineering and Platform teams.
• Coordinate marketing technology implementations and launch readiness across cross-functional stakeholders.
• Drive alignment across Marketing, Product, Engineering, Data, Finance, and external vendors.
• Develop repeatable operational processes that improve execution and scalability.

Reporting & Insights

• Partner with Analytics to define marketing reporting requirements.
• Validate that dashboards and reporting accurately reflect business and measurement requirements.
• Document metrics, tracking standards, and operational workflows.
• Identify opportunities to improve measurement, reporting, and operational effectiveness.

Qualifications

• 5+ years of experience in Marketing Operations, Growth Operations, Marketing Technology, or a related role supporting DTC ecommerce, consumer app, subscription, or growth marketing organizations.
• Experience supporting cross-functional Growth Marketing teams across CRM/Lifecycle, Paid Media, App Marketing, CRO/Merchandising, Analytics, and Product.
• Hands-on experience implementing, administering, or optimizing marketing technology platforms and measurement tools such as Iterable, AppsFlyer, GA4, Google Tag Manager, Rockerbox, Impact, Looker, Google Ads, Meta Ads, or comparable platforms.
• Experience supporting DTC, ecommerce platforms (e.g. Shopify).
• Strong understanding of campaign tracking, event instrumentation, attribution, UTMs, pixels, customer journeys, marketing data quality, and measurement best practices.
• Experience partnering with Product, Engineering, Platform, Data, Analytics, Finance, and external vendors to deliver marketing technology initiatives.
• Ability to translate business requirements into technical requirements, implementation plans, QA processes, and operational workflows.
• Strong project management, documentation, and organizational skills with the ability to manage multiple initiatives and stakeholders simultaneously.
• Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams without direct authority.
• Working knowledge of marketing privacy, consent, and customer data governance requirements (e.g., GDPR, CCPA, CAN-SPAM).
• Experience with mobile app attribution, deep linking, and app event tracking.
• Familiarity with APIs, system integrations, and marketing data pipelines.
• Experience validating marketing data using structured queries.
• Experience using AI and automation tools to improve marketing operations, QA, documentation, or workflow efficiency.
• Experience supporting major product launches or cross-functional growth initiatives in a fast-paced consumer business.