Staff Product Manager – Fetch Play
Leads strategy and lifecycle growth for Fetch Play, expanding rewarded gaming into non-gaming apps. Requires staff-level product judgment, 5+ years of product management experience, and expertise in mobile gaming, advertising, monetization, or consumer lifecycle products.
About the job
Responsibilities
- Define and drive the strategy and roadmap for Fetch Play, balancing user value, partner outcomes, and growth and revenue goals.
- Own the end-to-end user journey from discovery and installation through engagement milestones and reward payout, improving conversion, retention, and completion.
- Develop lifecycle and personalization strategies spanning activation, engagement, retention, and win-back.
- Lead ambiguous initiatives and build native capabilities such as progression tracking.
- Partner with Business Development and Partnerships to translate advertiser, publisher, and marketplace needs into scalable product capabilities.
- Define KPIs, size opportunities, and use experimentation to guide prioritization and investment decisions.
- Evolve reward economics and anticipate fraud, abuse, attribution, quality, and platform-policy risks.
- Align cross-functional teams and senior leaders through clear strategy, requirements, and communication of progress, risks, and tradeoffs.
- Create reusable frameworks, improve team practices, and mentor other product managers.
Requirements
- 5+ years of Product Management experience, with increasing scope and demonstrated outcomes in scaled consumer products.
- Experience owning lifecycle, activation, engagement, or retention strategies across the full user journey.
- Deep knowledge of mobile gaming as a consumer, advertising, and monetization ecosystem; game development experience is not required.
- Alternatively, substantial experience in mobile advertising, app monetization, or lifecycle products with strong consumer product fundamentals.
- Experience building native mobile mechanics such as progression, achievements, or rewards that improve engagement and retention.
- Strong understanding of performance marketing economics, including CPI, advertiser budgets, seasonality, competitive pressure, and install-versus-engagement tradeoffs.
- Fluency in defining KPIs, designing experiments, setting roadmaps, and using data for decision-making under uncertainty.
- Staff-level influence and judgment, including the ability to establish direction, align cross-functional teams, and lead without direct authority.
Nice to Have
- Experience in rewarded, marketplace, gaming, betting, or other highly monetized consumer ecosystems.
Compensation and Benefits
- Base salary: $181,913–$214,015 annually.
- Equity for full-time employees.
- 401(k) match up to 4%.
- Medical, dental, and vision plans, including pet coverage.
- Up to $10,000 per year in education reimbursement.
- Flexible paid time off, nine paid holidays, and a year-end week-long break.
- Paid parental leave and flexible return-to-work options.
- Flexible remote work from anywhere in the United States for most roles.
Skills
Product Management, Mobile Gaming, Mobile Advertising, App Monetization, Lifecycle Strategy, Performance Marketing, Kpi Definition, Experiment Design, Roadmapping, Personalization, Reward Economics, Attribution, Fraud Prevention, Mobile Applications, Marketplace
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