Director, Search & Discoverability

Key Responsibilities

• Develop the strategy and roadmap for search and discoverability across all surfaces, spanning SEO, AEO, YouTube, forums like Reddit, and emerging discovery channels.
• Own the full set of inputs that drive organic performance—technical, content, architecture, structured data, brand, and more.
• Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization.
• Build and own search measurement and data in partnership with Data and Finance, including rankings, share of voice, traffic quality, conversion, and attribution mapping.
• Oversee agency partners and build the Search & Discoverability org.
• Collaborate deeply with product and engineering teams to inform the roadmap, improve site and signal quality, and build the tracking and infrastructure that search programs depend on.
• Partner cross-functionally to set shared objectives, align on learning agendas, and drive accountability against measurable business growth.
• Evaluate query-level, surface-level, and content-level insights to guide optimization, product decisions, and resource investment—and ultimately drive improved customer outcomes.
• Lead cross-functional reviews, planning cycles, and post-mortems to ensure the organization has clear visibility into results and is operating strategically.
• Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results.
• Stay current with search trends, algorithm and answer-engine shifts, and platform capabilities to regularly innovate and identify new opportunities for reach and efficiency.

Qualifications

• 10+ years of experience in search, SEO/AEO and organic growth, ideally within a consumer marketplace.
• A proven track record of building and scaling search programs across multiple surfaces that drive measurable business outcomes.
• Highly innovative with experience pushing boundaries and finding unique and custom ways to solve problems.
• Relentless focus on measurable impact and driving real, rapid and sustainable business growth.
• Demonstrated expertise across the inputs that drive search and discoverability outcomes —technical SEO, content strategy, structured data, authority building, and answer-engine optimization—plus fluency with newer discovery surfaces like YouTube and community platforms.
• Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations.
• Experience informing product decisions and partnering closely with product and engineering teams to ship against a shared roadmap with measurable results.
• A genuine obsession with the customer and a habit of grounding every decision in how and where people find answers and information.
• A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence.
• Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams.
• A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities.

Compensation & Benefits

Base Compensation: $189000–$231000 USD annually (varies by experience, qualifications, and location).

Benefits:

• Comprehensive health coverage (medical, dental, vision, life, disability).
• Up to 18 weeks parental leave and new child stipend.
• 401(k) program and equity opportunities.
• Stipends for home office setup, meals, and tailored in-office/remote perks.
• Flexible PTO, 12 paid holidays, and winter break week.
• Annual stipends for personal & professional growth.
• No-cost access to therapy, flexible self-care hours, and wellness app memberships (One Medical, Headspace, Talkspace).
• Additional perks including pet insurance, commuter benefits, and global travel assistance.