Product Marketer
Own positioning, messaging, and launch strategy for Metabase product areas. Create sales enablement, conduct competitive research, and partner on campaigns to drive pipeline.
About the job
What You'll Do
- Own positioning and messaging for one or more product areas (e.g., embedded analytics, self-serve BI, AI features, enterprise/cloud)
- Drive product launch strategy for new features and releases, coordinating across product, engineering, design, sales, and customer success
- Build and maintain sales enablement materials — battlecards, pitch decks, one-pagers, and objection handling guides
- Conduct ongoing competitive research and maintain a sharp understanding of the BI and analytics landscape
- Partner with content and demand gen on campaigns, SEO narratives, and thought leadership that drives pipeline
- Conduct customer and prospect interviews to surface insights that sharpen positioning and inform roadmap
- Represent the customer voice internally — synthesizing insights from win/loss analysis, interviews, and community feedback to influence product and marketing strategy
- Support category-level storytelling at industry events
What We're Looking For
- Experience in product marketing in B2B SaaS; analytics, data tooling, or developer tools experience is a strong plus
- Exceptional writer — you can take a dense technical concept and make it land for a non-technical audience without losing accuracy
- Comfortable working with data: you've used tools like Metabase and can speak credibly to data workflows
- Proven track record of launching products or features end-to-end
- Strong cross-functional collaborator who thrives in a fast-moving, async-friendly environment
- Bonus: experience marketing to both technical buyers (data engineers, developers) and business buyers (ops, finance, product)
- Bonus: experience working across multiple GTM motions (product-led, sales-assisted, enterprise) and buyer personas
Skills
Product Marketing, B2B SaaS, Positioning, Messaging, Product Launches, Sales Enablement, Competitive Research, Content Marketing, SEO, Thought Leadership, Customer Interviews, Win/Loss Analysis, Data Workflows
Similar jobs
Product Marketing jobs
Forterra
Arlington, VA
The Product Marketing Manager will position and launch autonomous defense products, translating complex engineering capabilities into compelling messaging for defense decision-makers and industry partners. The role requires 4–6 years of technical B2B product marketing experience and exceptional writing and cross-functional collaboration skills.
Basis
New York, NY
Defines product positioning, GTM strategy, and sales narratives for AI accounting agents. Partners with sales and product teams to create content, competitive intel, and thought leadership targeting CFOs and accounting firms. Requires 5-8 years B2B SaaS product marketing experience.
NMI
United States
Leads integrated go-to-market strategy and multi-channel campaigns for a payment gateway, focusing on ISO and ISV acquisition, vertical market adoption, pipeline growth, and revenue impact. Requires 5+ years of B2B marketing experience, partner or channel marketing expertise, and strong campaign analytics skills.
Motive
United States
Leads go-to-market launches, customer research, competitive intelligence, messaging, and sales enablement for fleet management and equipment monitoring products. Requires 4+ years of product or B2B marketing experience and strong cross-functional communication skills.
Censys
United States
Own product marketing and go-to-market strategy for Censys’ exposure management offering, translating cybersecurity capabilities into compelling positioning, content, and sales enablement. The role requires at least three years of cybersecurity product marketing experience, especially in threat intelligence, vulnerability management, or asset discovery.