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GrantedGrantedNew York, NY

Product Marketing Manager

Own end-to-end product launches, marketing site/landing pages, and CRM/lifecycle campaigns for an AI healthcare bill negotiation platform. Requires 4+ years product marketing experience with proven launches, strong consumer writing, and hands-on CRM skills at early-stage companies.

140k – 160k/yr
Hybrid4+ YOEProduct Marketing

About the role

What You'll Do

  • Own launch GTM end-to-end — positioning, messaging, launch plans, and cross-functional coordination for every major product and feature release
  • Own the LP / marketing site — page strategy, copy, conversion optimization, and ongoing iteration based on what's actually converting
  • Own CRM and lifecycle marketing — onboarding flows, activation nudges, retention and win-back sequences, and segmentation logic
  • Partner directly with Product and Engineering to build launch calendars and make sure marketing is never the reason a release slips or lands flat
  • Translate product capabilities into a narrative that resonates with someone who is stressed, confused, and looking for help — not a features list
  • Build repeatable playbooks for launches and lifecycle campaigns so quality doesn't depend on reinventing the process each time
  • Work with the Head of Marketing to align launch and lifecycle work with paid, organic, and partnership motions — same story, same moment, different channels
  • Define and track the metrics that matter for your surfaces — site conversion, activation rate, lifecycle engagement — and use them to prioritize your own roadmap

Requirements

  • 4+ years in product marketing, with direct ownership of launches, site/LP performance, or lifecycle marketing at a consumer or B2B2C company
  • A track record of shipping launches that moved a real metric — not just a launch doc that looked good
  • Strong writing instincts — you can turn a complex product into a message a stressed, non-expert consumer immediately understands
  • Comfort owning a CRM/lifecycle tool (e.g. Customer.io) hands-on
  • Experience working directly with Product and Engineering on launch timing and scope
  • Comfort operating with minimal process — you build the playbook as you go rather than waiting for one

Nice-to-Haves

  • Background in healthcare, insurance, fintech, or other regulated consumer domains
  • Experience at a seed/Series A company where you were the first dedicated product marketing hire
  • Hands-on experience with landing page tools and basic conversion testing
  • Familiarity with AI-powered or agentic products and how to talk about them credibly

Skills

Product MarketingGo-to-Market Strategymessaging and positioninglanding page optimizationcrm marketingLifecycle Marketingcustomer.ioconversion optimizationCross-Functional Collaboration
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