Own end-to-end product launches, marketing site/landing pages, and CRM/lifecycle campaigns for an AI healthcare bill negotiation platform. Requires 4+ years product marketing experience with proven launches, strong consumer writing, and hands-on CRM skills at early-stage companies.
140k – 160k/yr
Hybrid4+ YOEProduct Marketing
About the role
What You'll Do
Own launch GTM end-to-end — positioning, messaging, launch plans, and cross-functional coordination for every major product and feature release
Own the LP / marketing site — page strategy, copy, conversion optimization, and ongoing iteration based on what's actually converting
Own CRM and lifecycle marketing — onboarding flows, activation nudges, retention and win-back sequences, and segmentation logic
Partner directly with Product and Engineering to build launch calendars and make sure marketing is never the reason a release slips or lands flat
Translate product capabilities into a narrative that resonates with someone who is stressed, confused, and looking for help — not a features list
Build repeatable playbooks for launches and lifecycle campaigns so quality doesn't depend on reinventing the process each time
Work with the Head of Marketing to align launch and lifecycle work with paid, organic, and partnership motions — same story, same moment, different channels
Define and track the metrics that matter for your surfaces — site conversion, activation rate, lifecycle engagement — and use them to prioritize your own roadmap
Requirements
4+ years in product marketing, with direct ownership of launches, site/LP performance, or lifecycle marketing at a consumer or B2B2C company
A track record of shipping launches that moved a real metric — not just a launch doc that looked good
Strong writing instincts — you can turn a complex product into a message a stressed, non-expert consumer immediately understands
Comfort owning a CRM/lifecycle tool (e.g. Customer.io) hands-on
Experience working directly with Product and Engineering on launch timing and scope
Comfort operating with minimal process — you build the playbook as you go rather than waiting for one
Nice-to-Haves
Background in healthcare, insurance, fintech, or other regulated consumer domains
Experience at a seed/Series A company where you were the first dedicated product marketing hire
Hands-on experience with landing page tools and basic conversion testing
Familiarity with AI-powered or agentic products and how to talk about them credibly
Own end-to-end product marketing for Kodex's enterprise SaaS platform, including launches, positioning, sales enablement, technical content, and competitive intelligence for multi-audience buyers (dev, legal, IT, security). Requires 3-5 years B2B SaaS PMM experience, full-stack ownership, AI-native workflows, and startup background.
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