Product Marketing Manager
Own end-to-end product launches, marketing site/landing pages, and CRM/lifecycle campaigns for an AI healthcare bill negotiation platform. Requires 4+ years product marketing experience with proven launches, strong consumer writing, and hands-on CRM skills at early-stage companies.
About the job
What You'll Do
- Own launch GTM end-to-end — positioning, messaging, launch plans, and cross-functional coordination for every major product and feature release
- Own the LP / marketing site — page strategy, copy, conversion optimization, and ongoing iteration based on what's actually converting
- Own CRM and lifecycle marketing — onboarding flows, activation nudges, retention and win-back sequences, and segmentation logic
- Partner directly with Product and Engineering to build launch calendars and make sure marketing is never the reason a release slips or lands flat
- Translate product capabilities into a narrative that resonates with someone who is stressed, confused, and looking for help — not a features list
- Build repeatable playbooks for launches and lifecycle campaigns so quality doesn't depend on reinventing the process each time
- Work with the Head of Marketing to align launch and lifecycle work with paid, organic, and partnership motions — same story, same moment, different channels
- Define and track the metrics that matter for your surfaces — site conversion, activation rate, lifecycle engagement — and use them to prioritize your own roadmap
Requirements
- 4+ years in product marketing, with direct ownership of launches, site/LP performance, or lifecycle marketing at a consumer or B2B2C company
- A track record of shipping launches that moved a real metric — not just a launch doc that looked good
- Strong writing instincts — you can turn a complex product into a message a stressed, non-expert consumer immediately understands
- Comfort owning a CRM/lifecycle tool (e.g. Customer.io) hands-on
- Experience working directly with Product and Engineering on launch timing and scope
- Comfort operating with minimal process — you build the playbook as you go rather than waiting for one
Nice-to-Haves
- Background in healthcare, insurance, fintech, or other regulated consumer domains
- Experience at a seed/Series A company where you were the first dedicated product marketing hire
- Hands-on experience with landing page tools and basic conversion testing
- Familiarity with AI-powered or agentic products and how to talk about them credibly
Skills
Product Marketing, Go-to-Market Strategy, Messaging And Positioning, Landing Page Optimization, Crm Marketing, Lifecycle Marketing, Customer.Io, Conversion Optimization, Cross-Functional Collaboration
Similar jobs
Product Marketing jobs
Vividly
United States
Build Vividly’s product marketing function, leading product launches, customer education, sales enablement, feature adoption, and customer advocacy. Requires 4–7 years of B2B SaaS product marketing experience, startup experience, and strong cross-functional communication skills.
LangChain
San Francisco, CA
Develops industry and use-case narratives, messaging, enablement, and campaigns that position LangChain’s AI agent platform for enterprise buyers. The role requires 3–6+ years of technical or enterprise marketing experience and the ability to translate complex customer problems into revenue-supporting content.
Replit
Foster City, CA
The Product Marketing Manager will lead positioning, launches, audience narratives, and growth programs for Replit’s Design and Slides products. The role requires 4+ years of experience marketing product-led, consumer, prosumer, creative, or developer-focused products and strong cross-functional collaboration skills.
Coinbase
United States
Own positioning, messaging, and GTM execution for Coinbase's Prime and Markets institutional products including spot, derivatives, and liquidity workflows. Partner with Product, Sales, and Legal to drive client adoption.
Hightouch
United States
Own Hightouch’s competitive intelligence program, translating market and competitor research into positioning, sales enablement, launches, and product insights. The role requires 4–6 years of competitive intelligence, product marketing, or market research experience and strong cross-functional communication skills.