Head of Marketing Operations
Lead marketing operations at a fast-growing AI infrastructure startup, owning the full marketing tech stack, program management, lead lifecycle, attribution, and data governance.
About the job
Marketing Technology Stack and Architecture
- Own the marketing tech stack end-to-end: selection, implementation, integration, and standards for data flow between systems
- Includes marketing automation platform, CDP or warehouse-native architecture, enrichment, and Salesforce integration layer
- Success measured by stack reliability, total cost of ownership, and speed of launching new programs
Marketing Operating System and Program Management
- Run the operating rhythm of the marketing team including annual/quarterly planning, goal setting, weekly business reviews, and cross-functional program management
- Own marketing budget model, vendor contracts, headcount planning support, and prioritization framework
- Success measured by on-time program delivery, budget accuracy, and team velocity
Lifecycle, Lead Management, and Scoring
- Own full lifecycle from anonymous visitor through closed-won including lead scoring, MQL/PQL definitions, SLA enforcement, and sales handoff
- Manage operational rigor around routing, nurture, and re-engagement
- Success measured by SDR conversion lift and clean handoff metrics
Attribution, Reporting, and Analytics
- Own marketing analytics, attribution methodology, and executive/board dashboards
- Includes pipeline attribution, channel ROI, and quarterly performance reviews
- Success measured by leadership confidence in numbers and speed of decision-making
Data Governance and Compliance
- Own data hygiene, privacy compliance (GDPR, CCPA, emerging US state laws), and governance model
- Success measured by data quality scores, deliverability rates, and zero material compliance incidents
What Success Looks Like
- Marketing-sourced pipeline reported with confidence and audit-ready definitions
- Lead scoring drives measurable lift in downstream conversion rates
- Full funnel from visitor to closed-won is instrumented and visible in shared dashboards
- Campaign launch time drops due to better operational playbooks
- Marketing and sales agree on data, definitions, and single source of truth
- Marketing team operates on clear quarterly cadence with shared priorities, transparent budget, and on-time delivery
- SVP of Marketing and exec team have real-time visibility into capacity, program status, and spend
What This Role Does Not Own
- Campaign creative and execution (Demand Gen leader)
- Sales technology and territory design (Sales Operations)
- Product analytics and PLG instrumentation (Product and Data teams)
Requirements
- 8+ years in marketing operations with at least 3 years in a leadership role
- Experience building marketing operations from scratch or replatforming at a B2B SaaS company
- Proven track record at a startup or fast-scaling growth-stage company
- Track record running planning cadences, OKRs, and cross-functional program management for a marketing org
- Deep fluency in HubSpot or Marketo, Salesforce, and at least one BI tool (Looker, Tableau, Sigma)
- Comfort owning data quality, GDPR/CCPA compliance, and attribution debates
- Experience managing budget, vendor relationships, and headcount planning alongside a marketing leader
- Calm under pressure with strong opinions held loosely
Nice to Have
- Past experience at a developer-first or product-led growth company
- SQL fluency
- Experience with hybrid PQL and MQL scoring models
Skills
HubSpot, Marketo, Salesforce, Looker, Tableau, Sigma, SQL, Marketing Automation, Cdp, Attribution Modeling, GDPR, CCPA
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