Senior Director of Lifecycle Strategy

Responsibilities

Strategic leadership

• Set and drive the strategy for how lifecycle contributes to significant growth outcomes across Rover's four brands and 18 countries. Own the strategy for both pet parents and care providers.
• Design and drive key metrics for measuring lifecycle performance across conversion, retention, reactivation, and monetization.
• Identify the highest leverage opportunities in the customer journey to drive growth, and drive alignment across the business in how we prioritize those investments.
• Partner with executive leadership to align lifecycle strategy with company-wide growth objectives.
• Effectively influence the global strategic roadmap through effective cross-functional collaboration, particularly with Product, Data Science, Analytics, and Brand.
• Drive business cases and secure buy-in for lifecycle resourcing and program bets.

Cross-functional delivery

• Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, and Operations to deliver cohesive lifecycle experiences.
• Ensure foundational data, infrastructure, platform tools, and measurement are in place to run a high-functioning program.
• Collaborate with Product teams on shared user journey roadmaps that prioritize customer needs and the problems we need to solve to achieve business objectives.
• Partner with Data Science and Analytics to both develop predictive models that improve lifecycle investment priorities and implement scalable testing methods.
• Collaborate with Brand to ensure we have well crafted and scalable messaging and creative strategies for running the lifecycle program.

Drive excellence in lifecycle program delivery

• Build programs heavily indexed toward automation that enable scaled results.
• Consistently apply best practices in design of lifecycle technical architecture - from data design, CDP implementation, CRM tooling - to enable quality and scale.
• Implement best in class lifecycle segmentation and personalization methods to drive improvements in campaign scalability and performance.
• In partnership with Product, design multi-channel engagement programs that holistically contemplate in-product messaging, push, email, and SMS channel investments.

Develop and grow high performing lifecycle team

• Build and coach a high-performing team of lifecycle strategists and lifecycle technical operations to deliver against the forward-looking needs of the business.
• Implement a highly analytical culture focused on finding leverage in the journey, rigorous and pace-oriented experimentation, and data-driven decision making.

Qualifications

• 15+ years of experience in Lifecycle Strategy, Email Strategy, or Growth.
• Proven track record of building high performing lifecycle programs that have demonstrated material impact on growth businesses.
• Experience successfully prioritizing lifecycle bets by understanding product opportunities, impacts, and risks.
• Deep experience partnering with data science, marketing technology teams, and analysts to develop lifecycle data strategy, experimentation and measurement methods, and to inform forward looking investments.
• Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements for successful lifecycle programs.
• Best in class knowledge of lifecycle channels, particularly: in web/app, push, email, and SMS.
• Proven experience working with analytical measurement tools like Amplitude to identify opportunities and measure program results.
• Enjoys operating in a highly matrixed environment and is very effective at driving cross-functional initiatives and influencing senior partners without direct authority.
• Experience operating in consumer tech companies and/or marketplaces strongly preferred.

Compensation

In the Greater Seattle Area the first-year salary range is $196,726 - $261,646 with a 20% bonus. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.