Senior Director, Marketing

Responsibilities

• Lead all aspects of the company’s marketing initiatives, including brand strategy and positioning, B2B marketing, and digital strategy; operate as a senior leader as well as an individual contributor.
• Develop and implement a cohesive marketing plan to increase brand awareness.
• Manage MQL end-to-end analytics and attribution for all lead generation while executing key KPIs for net new and expansion revenue.
• Own and deliver the top-of-the-funnel demand generation for all sales channels and efforts.
• Collaborate with Solutions Engineering, Product, and Sales teams to understand existing and potential customers’ needs and deliver marketing collateral that resonates with our different market segments and buyer personas.
• Develop the strategic vision for Pryon’s brand and ensure flawless execution of our mission.
• Evaluate the overall marketing function and design a scalable organization structure to keep pace with expected growth; grow and manage a Marketing team that will execute the strategies that support company revenue goals.
• Build relationships with media and stakeholders through creative PR strategies.
• Provide direction and set standards for creation of tactical content to support strategic objectives.
• Generate internal enthusiasm and training to enable the field team to take messaging to the market.
• Monitor all marketing campaigns and improve them when necessary.
• Create metrics to demonstrate value of marketing efforts and provide a blueprint for course correction as needed.
• Prioritize marketing projects and allocate resources accordingly.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Forecast hiring needs for the Marketing department.
• Participate in the quarterly and annual planning of the company’s objectives.
• Drive data-driven decisions and establish effective frameworks, metrics, and strategies to inform the company’s approach to direct and channel marketing.

Requirements

• Experience managing multiple Marketing disciplines and strategy at an enterprise AI and/or software company, with a minimum of 12-15 years of total experience and 5-7 years as a Marketing leader.
• Proven ability to build a world class B2B enterprise SaaS brand while in a Marketing leadership role; growth hacker mentality.
• Track record in a high growth, product-first, hands-on culture; prior experience in a venture-backed company, scaling from a start up to an organization of significant size and revenue.
• Driven, success-oriented, flexible team player who can juggle multiple and/or changing priorities in a fast-paced, entrepreneurial environment.
• Prior success working closely with Sales to drive lead gen demand.
• Experience interfacing with media and industry analysts to influence their perception of the company’s products.
• Strong, persuasive communication skills with an ability to synthesize complex market and technology messages into sales drivers.
• Excellent leadership skills with the ability to mentor and inspire high performance.
• Business-critical thinker on pricing, analytics, GTM, and branding.
• Bachelor’s degree required; MBA preferred.
• Strong technical knowledge and engineering experience of knowledge or document management markets along with AI and ML principles and practices.
• Proven abilities to work jointly with AI engineers, data scientists, and development teams.