Senior Demand Generation Manager
Own and scale AI-native lifecycle nurture programs across email, web, and paid channels, using experimentation, personalization, and analytics to drive pipeline impact. The role requires 5+ years of B2B SaaS demand generation or growth marketing experience and strong cross-functional leadership.
About the job
Responsibilities
- Innovate on the AI-native lifecycle marketing strategy and establish standards, playbooks, and best practices for GTM programs.
- Own the AI-driven email nurture engine, generating personalized emails at scale based on each user's journey and integrating web and paid lifecycle channels.
- Continuously optimize programs using AI and prompt engineering to identify patterns and improve performance.
- Lead a cross-functional center of excellence and surface pipeline signals that demonstrate impact across teams.
- Form hypotheses, run experiments, and build new organizational capabilities.
- Partner with marketing, sales, and operations leadership to drive shared business outcomes.
Requirements
- 5+ years of experience in B2B SaaS demand generation or growth marketing, preferably for a technical or developer-focused product.
- Experience owning multiple programs or an end-to-end channel strategy across email nurture, web, and paid channels.
- Experience building and operating repeatable AI workflows.
- Fluency with Salesforce, marketing analytics, and multi-touch attribution across product-led growth and commercial motions.
- Experience creating a standard, playbook, or workflow adopted by other marketers.
- Strong communication skills, with the ability to connect results to business impact and provide well-reasoned recommendations.
Nice-to-haves
- Hands-on experience with Claude Code or n8n.
Compensation and Benefits
- Base compensation in Canada: CAD 129,392–155,272.
- Restricted Stock Units (RSUs) are included with all roles.
- 100% remote work and a global culture.
- Career growth opportunities and an innovation-driven, high-trust environment.
- Global annual leave policy of 30 days per year, including 3 Grafana Shutdown Days, subject to local legislation.
- In-person onboarding.
Skills
Ai Marketing, Lifecycle Marketing, Demand Generation, Growth Marketing, Email Nurture, Prompt Engineering, Salesforce, Marketing Analytics, Multi-Touch Attribution, Paid Marketing, Web Marketing, Claude Code, n8n
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