Marketing Manager
Build and scale the company’s organic growth engine through B2B content, product positioning, acquisition experiments, and cross-functional campaigns. The role requires 3+ years of B2B SaaS or technology marketing experience, strong storytelling, and comfort working hands-on in an early-stage startup.
About the job
Responsibilities
- Own and execute the organic growth strategy across LinkedIn, YouTube, Reddit, and emerging channels.
- Create B2B content, including videos, customer stories, product materials, educational content, and thought leadership.
- Partner with founders and go-to-market teams to turn product launches, customer wins, and industry insights into engaging content.
- Experiment with acquisition channels and test initiatives that generate awareness and pipeline.
- Shape SEO and Generative Engine Optimization (GEO) strategy to improve discoverability in AI-powered search.
- Own positioning and messaging across the product suite and develop differentiated narratives for the cloud marketplace and Cloud GTM category.
- Analyze marketing performance and iterate based on data.
- Collaborate with Sales, Customer Success, and Product on campaigns for enterprise buyers.
- Monitor marketing trends, AI tools, and emerging growth opportunities.
Requirements
- 3+ years of experience in B2B SaaS or technology marketing, including meaningful experience in a fast-paced startup environment.
- Exceptional storytelling skills and the ability to simplify complex software into compelling content.
- Experience creating B2B content for LinkedIn, YouTube, and Reddit.
- Track record launching products and developing messaging for technical buyers.
- Proficiency with LLMs, AI assistants, and automation platforms such as Claude Code and n8n.
- Comfort with ambiguity, ownership, and building marketing capabilities with limited resources.
Nice-to-haves
- Cloud infrastructure, cloud marketplaces, RevOps, or fintech-adjacent experience.
- Hands-on SEO or GEO experience.
- Familiarity with AWS Marketplace, Azure Marketplace, GCP Marketplace, or cloud alliance ecosystems.
Compensation and Benefits
- Base pay range: $110,000–$150,000 CAD annually.
- Competitive compensation and equity plan.
- Monthly office stipends for lunch and commute-related benefits.
- Extended health care, dental, vision, and life insurance.
Skills
B2B Saas Marketing, Content Marketing, Product Marketing, LinkedIn, Youtube, Reddit, SEO, Generative Engine Optimization, LLMs, Claude Code, n8n, Cloud Marketplaces
Similar jobs
Growth Marketing jobs
Oneleet
Europe
Build and scale Oneleet’s B2B community and event programs, including executive engagements, customer events, conferences, and digital programming. The role requires strong event production, cross-functional partnership with Sales and Customer Success, relationship-building, and the ability to connect programs to pipeline and retention.
Suger
Vancouver, Canada
The Marketing Coordinator executes digital marketing, community, content, and campaign initiatives while tracking performance and improving workflows. The role requires hands-on marketing experience, strong writing and organization, and comfort with SEO, AEO, social platforms, and AI tools.
ElevenLabs
CanadaBuild and scale demand generation for ElevenLabs in Denmark as its first local marketing hire. The role owns integrated campaigns, enterprise pipeline, market localization, experimentation, and collaboration with sales and global marketing teams.
Webflow
United StatesExecutes demand generation mechanics for sponsorships, gifting programs, field activations, and events, partnering closely with Sales, XDR, and Marketing. The role requires 2–4 years of B2B SaaS experience, AI workflow experience, and familiarity with marketing automation and CRM systems.
Talkiatry
Remote
Leads paid social creative strategy and an always-on testing engine for patient acquisition, translating performance data into briefs, creator programs, and scalable messaging. Requires 5+ years of B2C digital marketing experience, strong direct-response expertise, and fluency in creative performance metrics.