Demand Generation Associate, Field Programs

Responsibilities

• Own demand generation execution for field plays and event activations, including outreach sequencing, list management, event follow-up within 48 hours, and post-campaign reporting.
• Manage the full lifecycle of third-party sponsorships, including vendor evaluation, contract coordination, budget ownership, campaign integration, and reporting.
• Run the gifting program end to end, including campaign triggers, execution, inventory management, ROI tracking, and reporting.
• Serve as the demand generation point of contact for sponsorship and gifting programs, keeping Sales, XDR, and Field Marketing informed.
• Build and iterate on AI-assisted workflows for sponsorship research, gifting briefs and copy, post-event reporting, and stakeholder updates.
• Deploy AI agents in production workflows with human review loops.
• Help shape sponsorship and field activation strategy and recommend where the company should invest.
• Travel up to 15–20% for company and team offsites.

Requirements

• 2–4 years of experience in demand generation, revenue marketing, growth marketing, or a similar function at a B2B SaaS company.
• Experience coordinating cross-functional programs across Sales, SDR/XDR, and Marketing.
• Experience building or iterating on AI-assisted sequences, briefs, or reports in production workflows.
• Familiarity with marketing automation and CRM systems for campaign setup, tracking, and reporting.
• Operational discipline, clear communication, proactive stakeholder management, and strong program management judgment.
• Ability to define success metrics and reporting plans for sponsorships, gifting campaigns, and events.
• Vendor evaluation, negotiation, and program management skills.

Benefits and Compensation

• United States base salary ranges:
  • Zone A: $116,500–$140,000
  • Zone B: $110,000–$132,000
  • Zone C: $103,000–$124,000
• Eligibility for the company-wide bonus program.
• Equity through restricted stock units for permanent employees.
• Medical, dental, and vision coverage.
• Paid parental leave and family-planning support.
• Flexible vacation, paid holidays, and a sabbatical program.
• Mental health resources, therapy, and coaching.
• 401(k) with 100% employer match up to $6,000 per year in the United States.
• Monthly work and wellness stipends.
• Eligibility for the annual WIN bonus program for full-time, permanent, non-commission employees.