Generalist Marketer
Generalist Marketer responsible for building repeatable marketing systems, creating social content, assisting with field and product marketing, and optimizing metrics for a developer documentation platform. Requires 2-5 years early-stage startup marketing experience with hybrid GTM and devtools audience knowledge.
About the job
Responsibilities
- Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content
- Creating content for all Mintlify social media platforms (X, LinkedIn, others)
- Assisting with field marketing and product marketing initiatives as necessary
- Writing for developers - with a strong understanding of how developers discover and evaluate tools
- Coming up with creative ways to reach and market to our customers
- Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them
Requirements
- 2-5 years of experience at an early-stage startup, ideally within the marketing department
- Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction
- Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
- Experience working in the dev tools or technical B2B audience space
Nice-to-Haves
- Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved
- Familiarity with devtools
- Background in community marketing
Skills
Content Creation, Social Media Marketing, Field Marketing, Product Marketing, Go-to-Market Strategy, Product-Led Growth, Developer Marketing, Metrics Tracking, Community Marketing
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