Generalist Marketer responsible for building repeatable marketing systems, creating social content, assisting with field and product marketing, and optimizing metrics for a developer documentation platform. Requires 2-5 years early-stage startup marketing experience with hybrid GTM and devtools audience knowledge.
100k – 200k
On-site2+ YOEGrowth Marketing
About the role
Responsibilities
Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content
Creating content for all Mintlify social media platforms (X, LinkedIn, others)
Assisting with field marketing and product marketing initiatives as necessary
Writing for developers - with a strong understanding of how developers discover and evaluate tools
Coming up with creative ways to reach and market to our customers
Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them
Requirements
2-5 years of experience at an early-stage startup, ideally within the marketing department
Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction
Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
Experience working in the dev tools or technical B2B audience space
Nice-to-Haves
Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved
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On-site1+ YOEGrowth Marketing
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