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MintlifyMintlifySan Francisco, CA

Generalist Marketer

Generalist Marketer responsible for building repeatable marketing systems, creating social content, assisting with field and product marketing, and optimizing metrics for a developer documentation platform. Requires 2-5 years early-stage startup marketing experience with hybrid GTM and devtools audience knowledge.

100k – 200k
On-site2+ YOEGrowth Marketing

About the role

Responsibilities

  • Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content
  • Creating content for all Mintlify social media platforms (X, LinkedIn, others)
  • Assisting with field marketing and product marketing initiatives as necessary
  • Writing for developers - with a strong understanding of how developers discover and evaluate tools
  • Coming up with creative ways to reach and market to our customers
  • Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them

Requirements

  • 2-5 years of experience at an early-stage startup, ideally within the marketing department
  • Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction
  • Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
  • Experience working in the dev tools or technical B2B audience space

Nice-to-Haves

  • Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved
  • Familiarity with devtools
  • Background in community marketing

Skills

Content CreationSocial Media MarketingField MarketingProduct MarketingGo-to-Market StrategyProduct-Led GrowthDeveloper MarketingMetrics TrackingCommunity Marketing
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