Skip to content
RunwayRunwayUnited States

Social Media Specialist, Influencer Marketing

Runs paid influencer and affiliate programs by sourcing creators, negotiating deals, managing relationships, and tracking performance. The role requires at least two years of relevant experience, strong YouTube knowledge, creator relationships, and excellent organizational and negotiation skills.

100k – 150k/yr
Remote2+ YOEGrowth Marketing

About the role

Responsibilities

  • Scout and identify creators, primarily on YouTube, for paid influencer and affiliate programs.
  • Pitch creators on flat-fee paid briefs and signup/performance-based affiliate deals.
  • Own creator relationships end to end, including outreach, negotiation, contracts, and paperwork.
  • Partner with outside agencies running outreach at scale to maintain the creator pipeline.
  • Track YouTube and broader AI and creative-tools creator trends and identify promising creators.
  • Share creator and audience insights with the creative team to inform organic content direction.
  • Partner with growth marketing on attribution, reporting, program performance, and return on investment.
  • Coordinate with the creative team on briefs for paid influencers.

Requirements

  • At least 2 years of experience in influencer marketing, affiliate marketing, social or creator partnerships, or a related role.
  • Existing network of creator relationships, ideally with strength on YouTube.
  • Ability to negotiate fees and contracts directly with creators.
  • Strong understanding of YouTube content performance and broader social and creator trends.
  • Highly organized, with the ability to manage many relationships, deals, and documents simultaneously.
  • Polished, confident, low-ego communication style for creator conversations.
  • Interest in AI, creative tools, video, design, filmmaking, advertising, and the creator economy.

Nice to Have

  • Experience running affiliate programs.
  • Experience working with influencers or outreach agencies.
  • Experience at a creative, consumer, prosumer, AI, design, or technology company.
  • Familiarity with Runway and the broader AI creative ecosystem.

Compensation

  • U.S. salary range: $100,000–$150,000 annually.
  • Compensation considers relevant experience, skill level, qualifications, and internal equity. Salary is one part of the overall compensation package.

Skills

influencer marketingaffiliate marketingyoutubecreator partnershipsSocial MediaContract NegotiationPerformance MarketingAttributionMarketing Analyticstrend analysis

Similar roles

Growth Marketing jobs
Commure

Marketing Associate

CommureMountain View, CA +2

The Marketing Associate will execute cross-channel B2B marketing programs spanning paid media, content, events, customer stories, and sales enablement. The role requires 3–6 years of experience, strong writing and program ownership, and familiarity with CRM, analytics, email, and CMS tools.

100k – 120k/yrHybrid3+ YOEGrowth Marketing
Mintlify

Generalist Marketer

MintlifySan Francisco, CA

Generalist Marketer responsible for building repeatable marketing systems, creating social content, assisting with field and product marketing, and optimizing metrics for a developer documentation platform. Requires 2-5 years early-stage startup marketing experience with hybrid GTM and devtools audience knowledge.

100k – 200k/yrOn-site2+ YOEGrowth Marketing
Kombo

Field Marketer

KomboNew York, NY

Kombo is seeking its first Field Marketing Manager to own events strategy and execution end-to-end. Responsibilities include planning and running conferences, executive dinners, roadshows, and webinars to generate pipeline, with direct impact on revenue as a core GTM lever. Requires 1-5 years in field marketing or demand gen at B2B SaaS, strong project management, and a hands-on commercial mindset.

100k – 140k/yrOn-site1+ YOEGrowth Marketing
Forus

Field Marketing Manager

ForusNew York, NY

Own end-to-end field marketing and conference execution: logistics, vendor management, pre/post outreach, staffing, and ROI tracking for 10-20+ events per quarter in a fast-growing health tech startup.

100k – 180k/yrOn-site2+ YOEGrowth Marketing
Neon

Demand Generation Associate

NeonNew York, NY +1

Build and run multi-channel demand generation campaigns for a gaming fintech platform, focusing on mobile game studios. Analyze funnel performance, manage leads in marketing automation/CRM tools, support events, and align closely with sales on pipeline contribution.

101k – 112k/yrOn-site1+ YOEGrowth Marketing