Field Marketing Manager

What You’ll Own

• End-to-end conference logistics — booth configuration, vendor coordination, collateral ordering, shipping, storage, and swag management across 10–20+ conferences per quarter
• Conference calendar and planning infrastructure — build and maintain a tracker that gives the team real visibility into upcoming events, budgets, and lead targets
• Pre-conference outreach — work with AEs to pull lists, drive booth traffic, and book demos on-site ahead of each event
• Internal staffing coordination — manage attendee logistics across sales, marketing, and clinical teams
• ROI tracking and reporting — track SQL and demo volume per event against spend; report back to marketing leadership; recommend which conferences to scale, cut, or replace
• Specialty conference research — proactively identify new conferences across Derm, GI, Rheum, Allergy, Urology, Pulmonology, Neurology, Oncology, and Ophthalmology and recommend prioritization
• Vendor relationships — own relationships with print, shipping, swag, A/V, and booth services vendors
• Conference organizer relationships — serve as primary POC for logistics, compliance, and sponsorship conversations
• Owned Forus events — as the function matures, own the planning and execution of hosted brand events

Requirements

• 2–4+ years of field marketing, event marketing, or conference management experience
• Startup mindset — comfortable owning a function with a lean budget, no team, and no pre-existing playbook
• Track record of managing high conference volume simultaneously across multiple verticals or customer segments
• End-to-end logistics ownership experience — not just event support, but full accountability from planning through post-event reporting
• Demonstrated experience managing vendor relationships: print, shipping, swag, booth services
• Cross-functional fluency — comfortable working with sales, marketing, and clinical stakeholders
• Strong project management and organizational rigor
• Ambition to own and grow a field marketing function, not just execute tasks

Nice-to-Haves

• Healthcare, health tech, or physician/clinical audience experience
• Experience planning or executing an owned brand conference
• HubSpot familiarity for lead tracking and conference attribution
• Existing vendor network (shipping, print, swag)
• Experience coordinating booth staffing across cross-functional teams