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NovigNovigNew York, NY

Lifecycle Marketing Specialist

Lifecycle Marketing Specialist responsible for shaping email, push, and automated CRM campaigns to drive user onboarding, retention, and re-engagement for a sports prediction market platform. Requires 2-3 years in lifecycle/CRM marketing, familiarity with platforms like Braze, and a passion for sports.

100k – 125k
On-site2+ YOEGrowth Marketing

About the role

Responsibilities

  • Shape and execute strategy for day-to-day campaigns across email and push notifications.
  • Build segments using behavioral data and user attributes to keep messaging relevant.
  • Support and ideate automated flows like onboarding, retention, and re-engagement campaigns.
  • Run A/B tests on messaging, timing, and creative to improve open, conversion, and retention rates.
  • Collaborate closely with Product, Data, and Creative to keep messaging consistent and on-brand.
  • Develop transactional sends across key user touchpoints.
  • Help plan and launch live campaigns tied to real-time game action.

Requirements

  • 2-3 years of experience in lifecycle, CRM, or retention marketing.
  • Familiarity with CRM platforms (Braze, Customer.io, etc.).
  • You know ball — you live and breathe sports, as well as understand how everyday fans think.

Nice-to-Haves

  • Passion for sports and understanding of everyday fans.

Compensation & Benefits

  • $100k – $125k base, benchmarked at top-tier tech companies.
  • Meaningful equity for every employee, regardless of role.
  • 100% health premiums covered.
  • 99% dental & vision covered.
  • 401(k) with 4% company match.
  • HSA + $1,080 annual company contribution.
  • $50/monthly company contribution to employee transit.
  • $27/day lunch stipend when working from our NYC office.
  • $35/day dinner stipend when working from the NYC office after 6:30pm.

Skills

Lifecycle MarketingCRMRetention MarketingBrazeCustomer.IoEmail MarketingPush NotificationsA/B TestingBehavioral SegmentationAutomated Flows

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