Demand Generation Associate
Build and run multi-channel demand generation campaigns for a gaming fintech platform, focusing on mobile game studios. Analyze funnel performance, manage leads in marketing automation/CRM tools, support events, and align closely with sales on pipeline contribution.
About the job
Responsibilities
- Plan, build, and run multi-channel demand gen campaigns (email nurture, paid, retargeting) targeting mobile game studios and publishers. Own performance from first touch to sales handoff.
- Track and report on lead volume, MQL → SQL conversion, and pipeline contribution by channel. Use data to decide what to double down on and what to kill.
- Own day-to-day operations in marketing automation and CRM stack — lead scoring, segmentation, routing, and data hygiene — and maintain a tight feedback loop with BD on lead quality and handoffs.
- Partner with the team to turn existing assets (case studies, best-practice guides, benchmark data) into gated content and outbound campaigns that generate qualified interest.
- Coordinate logistics remotely for 2–4 annual industry events and executive dinners around major conferences — venue booking, invite list management against target accounts, RSVP tracking, and post-event follow-up sequences that convert conversations into pipeline.
Requirements
- 1–3 years’ experience in demand generation, growth marketing, and/or B2B marketing, ideally at a B2B SaaS or fintech company.
- Data-driven approach: comfortable looking at funnels, conversion rates, and campaign performance; enjoy digging into spreadsheets and dashboards to guide decisions.
- Strong communicator: can write clear, compelling emails, ad copy, and campaign messaging that resonates with technical audiences.
- Comfortable with marketing tools: experience with platforms like HubSpot, Marketo, or similar marketing automation tools; confident learning new systems.
- Organized and proactive: can manage multiple campaigns, events, and follow-up sequences; take ownership in a startup environment.
Nice-to-Haves
- Genuine enthusiasm for or experience with mobile gaming.
- Experience supporting or coordinating B2B events or executive dinners.
- Previous experience in a high-growth startup environment.
Skills
Demand Generation, Growth Marketing, B2B Marketing, HubSpot, Marketo, CRM, Funnel Analytics, Lead Scoring, Campaign Execution, Event Coordination, Data Analysis
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