Product Marketing

Responsibilities

• Own positioning end-to-end: Define how we talk about products and features. Sharpen the messaging, build the proof, and make sure every external facing surface tells a coherent story.
• Lead product launches: Architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field.
• Build the buyer surfaces: Buyer facing landing pages, ROI frameworks, vertical specific narratives, customer outcomes, named reference stories.
• Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning. Talk to AEs every week.
• Productize customer proof: Turn customer wins into structured outcomes led case studies, video, webinars, conference talks, and peer referral motion.
• Drive vertical strategy: Industrial, logistics, aerospace and defense, automotive, energy, healthcare. Build the vertical-specific messaging, content, and field motion to win there.

Requirements

• Owned positioning end-to-end: Sat in front of the whiteboard, talked to customers, written the messaging house, gotten leadership aligned, and rolled it out across the company.
• Led product launches that moved the needle: Can name specific launches, your role, inputs, and results.
• B2B experience: Marketed to B2B buyers with $150K+ ACVs and complex sales cycles. Built materials for Heads of AI and C-suite buyers.
• Technical fluency: Comfortable in technical conversations. Computer vision, ML infrastructure, or developer tools background is a strong plus.
• Excellent writer: Crisp, plain, specific. Can write the deck, the landing page, the email, and the script for a sales call.
• Sales partnership instinct: Work with sales, embed with the field, attend deal reviews, and bring learnings back into marketing.
• High output, low ego: Move fast across many surfaces, get feedback from many people, build the work, hold the bar, and ship.