Product Marketing
Own end-to-end positioning, lead product launches, and create sales enablement content for a computer vision AI platform targeting enterprise buyers.
About the job
Responsibilities
- Own positioning end-to-end: Define how we talk about products and features. Sharpen the messaging, build the proof, and make sure every external facing surface tells a coherent story.
- Lead product launches: Architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field.
- Build the buyer surfaces: Buyer facing landing pages, ROI frameworks, vertical specific narratives, customer outcomes, named reference stories.
- Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning. Talk to AEs every week.
- Productize customer proof: Turn customer wins into structured outcomes led case studies, video, webinars, conference talks, and peer referral motion.
- Drive vertical strategy: Industrial, logistics, aerospace and defense, automotive, energy, healthcare. Build the vertical-specific messaging, content, and field motion to win there.
Requirements
- Owned positioning end-to-end: Sat in front of the whiteboard, talked to customers, written the messaging house, gotten leadership aligned, and rolled it out across the company.
- Led product launches that moved the needle: Can name specific launches, your role, inputs, and results.
- B2B experience: Marketed to B2B buyers with $150K+ ACVs and complex sales cycles. Built materials for Heads of AI and C-suite buyers.
- Technical fluency: Comfortable in technical conversations. Computer vision, ML infrastructure, or developer tools background is a strong plus.
- Excellent writer: Crisp, plain, specific. Can write the deck, the landing page, the email, and the script for a sales call.
- Sales partnership instinct: Work with sales, embed with the field, attend deal reviews, and bring learnings back into marketing.
- High output, low ego: Move fast across many surfaces, get feedback from many people, build the work, hold the bar, and ship.
Skills
Product Marketing, Positioning, Product Launches, B2B Marketing, Sales Enablement, Technical Writing, Competitive Analysis, Vertical Marketing, Content Strategy, Messaging
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