Head of Growth Marketing
The Head of Growth Marketing will own Upbound’s full-funnel, paid, lifecycle, self-serve, and AI-native marketing programs while building the growth function and team. The role requires 10+ years of B2B marketing experience, strong analytics, budget ownership, and experience reaching technical buyers.
About the job
Responsibilities
- Own full-funnel growth for Upbound’s commercial platform, with Crossplane and Modelplane driving open-source top-of-funnel activity.
- Set the campaign roadmap and program budget, and conduct business reviews with marketing and sales leadership.
- Lead paid media strategy, including channel mix, targeting, and efficiency against company and sales targets.
- Own lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting.
- Improve conversion, organic search, and AI-answer visibility across upbound.io and modelplane.ai.
- Own the self-serve motion from signup through activation and paid conversion in partnership with product and engineering.
- Build and manage a growth team over several quarters.
- Manage agency and vendor relationships and drive efficiency.
- Evaluate, pilot, and adopt AI-native marketing tools and workflows.
- Replace manual reporting with AI-assisted analysis and accelerate campaign production.
- Build agentic workflows for list building, enrichment, signal routing, and post-campaign analysis.
- Establish review standards for AI-assisted marketing work.
Requirements
- 10+ years of B2B marketing experience, including at least 3 years leading growth, demand generation, or acquisition.
- Experience owning a meaningful program budget and explaining allocation, returns, and reductions.
- Hands-on experience with advertising platforms, marketing automation, dashboards, and marketing data.
- Experience introducing AI tools into marketing workflows and evaluating their effectiveness.
- Strong marketing analytics skills, including opportunity sizing, test design, and defending performance metrics.
- Experience marketing to technical buyers, ideally platform engineers or infrastructure teams.
- Experience building or managing a small team.
- Ability to work autonomously and collaborate effectively.
Nice-to-haves
- Experience in open source, developer tools, cloud infrastructure, or AI infrastructure.
- Experience running both sales-led and self-serve growth motions at the same company.
- Experience with intent data and account signal tools.
- Experience building an AI workflow, script, internal tool, or agent.
- Contributions to a technical community.
Compensation and Benefits
- The posting does not specify compensation.
Skills
Growth Marketing, B2B Marketing, Paid Media, Lifecycle Marketing, Marketing Automation, Marketing Operations, Attribution, Funnel Reporting, Organic Search, Ai Marketing Tools, Marketing Analytics, Intent Data, Account Signals, Open Source
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