Founding GTM Leader (Sales)

What You Will Be Doing

• Lead Pure’s go-to-market efforts as the first sales hire, responsible for acquiring new merchants (dealers, institutions, collectors) to join the marketplace.
• Build and own the merchant acquisition strategy: prospecting, outreach, pipeline development, and deal closing.
• Develop relationships with key stakeholders in the precious metals and rare coin ecosystem, understanding their business needs and positioning Pure as the trusted partner.
• Collaborate with product, operations, and leadership to refine merchant onboarding, feedback loops, and growth strategies.
• Create repeatable sales processes, playbooks, and metrics that will form the foundation of Pure’s future commercial team.
• Represent Pure at industry events, trade shows, and in direct conversations with high-value merchants.
• Report directly to the founders on sales performance, pipeline health, and strategic opportunities.

Who You Are

• 5+ years of experience in sales, business development, or go-to-market roles, ideally in financial services, fintech, marketplaces, or related industries.
• Proven track record of sourcing, negotiating, and closing high-value B2B partnerships or merchant accounts.
• Comfortable as a player-coach who is willing to do the work of prospecting and closing, while also building the systems for scale.
• Entrepreneurial and resourceful: able to operate in a fast-paced, unstructured environment.
• Excellent communicator and relationship builder: able to gain trust with merchants, understand their needs, and deliver solutions.
• Data-driven and metrics-oriented: you measure progress, optimize efforts, and refine processes.
• Passion for building from the ground up and being part of an early-stage team.

Preferred Qualifications

• Experience working with dealers, collectors, or financial institutions.
• Previous success at a marketplace, trading platform, or fintech company.
• Understanding of commodities, collectibles, or high-value asset markets.
• Experience building and scaling sales teams.

What We Offer

• Health coverage & insurance: Medical, dental
• Retirement: 401(k) with employer match
• Extras & perks: Daily lunches, Wellness stipend