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PandaDocPandaDocUnited States

Web Optimization & Personalization Manager

Own conversion rate optimization and web experimentation for PandaDoc.com, driving pipeline through A/B testing, personalization, and optimization for both human and AI agent traffic. Requires 3-5 years CRO experience and hands-on experimentation tooling expertise.

150k – 150k
Remote3+ YOEGrowth Marketing

About the role

Responsibilities

  • Own conversion rate optimization across self-serve and sales journeys (homepage, pricing, demo requests) to drive web conversion rate, sign-ups, and inquiry-to-pipeline
  • Run the full web experimentation program: design, prioritize, and ship A/B, multivariate, and split-URL tests with statistically sound methodology from hypothesis through analysis and rollout
  • Optimize for agentic experience: structure pages, content, CTAs, and conversion paths so AI agents (ChatGPT, Claude) can interpret and complete buyer journeys
  • Partner on personalization strategy and testing for direct, returning, and high-intent traffic; own the experimentation engine behind personalization
  • Own the experimentation stack: evaluate and decide on tooling, maintain clean first-party data and cookie-based test connections
  • Build reporting that ties web conversion to pipeline and revenue; share results with collaborators and leadership; turn wins into scalable playbooks
  • Collaborate cross-functionally with Growth, RevOps, SEO, Design, and Web Development

Requirements

  • 3-5 years in conversion rate optimization, experimentation, or growth (B2B SaaS preferred)
  • Proven track record owning an A/B testing program end-to-end with measurable conversion lift
  • Hands-on experience with VWO, Optimizely, StatSig, Amplitude, Google Analytics 4, Hotjar
  • Strong statistical literacy (significance testing, sample-size planning, guardrail metrics)
  • Working understanding of how LLMs read, cite, and act on web content (answer engine optimization, structured content, llms.txt, MCP)
  • Comfort with modern web stack (Next.js, Contentful) and ability to reason about HTML/CSS/JavaScript test implementation
  • Experience partnering with Design, Engineering, and Analytics to move from idea to live test

Nice-to-Haves

  • Experience optimizing for AI/agentic traffic
  • Experience with personalization tooling and strategy

Compensation & Benefits

  • Annual range: $150k OTE (base + variable)
  • Medical, dental, vision, short & long term disability, life insurance, FSA, 401k
  • 13.34+ hours PTO per month, 6 self-care days, birthday PTO, 12 company holidays
  • Opportunity to purchase company stock / receive annual bonuses

Skills

Conversion Rate OptimizationA/B TestingVwoOptimizelyStatsigAmplitudeGoogle Analytics 4HotjarStatistical AnalysisNext.jsContentfulHTMLCSSJavaScriptPersonalization

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