Creative Director, Copy & Campaigns
Leads concept-driven copy and creative direction for global campaigns, partnerships, and brand-in-culture work across multiple channels. The role requires 10+ years of copywriting and creative direction experience, hands-on craft, strong stakeholder influence, and curiosity about AI-enabled creative workflows.
About the job
Responsibilities
- Own language, concepting, and copy across global campaigns, from insights and headlines to brand narratives.
- Run campaigns end to end across film, out-of-home, digital, and activations.
- Develop and present concepts that earn buy-in from senior leadership, cross-functional partners, and audiences.
- Lead creative strategy and execution for sponsorships, storytelling, and live moments.
- Partner with agencies on briefs, concept development, feedback, and production.
- Experiment with AI in ideation and writing; build and share new creative workflows.
- Mentor writers, designers, and marketers while raising creative standards.
- Connect creative work to business goals, user insights, and brand positioning.
Requirements
- 10+ years of experience in copywriting and creative direction.
- 3+ years managing teams, agencies, or creative partners in high-growth environments.
- Portfolio demonstrating language craft, strategic thinking, conceptual ideas, and hands-on creative direction.
- Track record of selling ambitious creative work to stakeholders and senior leadership.
- Strong instincts across film, digital, print, out-of-home, and activations.
- Curiosity about and active experimentation with AI in the creative process.
- Strong partnership, stakeholder management, communication, and presentation skills.
- Ability to navigate ambiguity, align competing priorities, and maintain creative quality.
Nice-to-haves
- Experience in sports marketing, sponsorship activations, or brand-in-culture work.
- Concept-led work that generated cultural traction and conversation.
- Experience building voice and tone systems, copy standards, or brand language infrastructure.
- Experience balancing product and brand storytelling, particularly in product-led environments.
- Award-caliber creative work and perspective on using awards to raise ambition and craft standards.
Skills
Copywriting, Creative Direction, Campaign Strategy, Concept Development, Brand Strategy, AI, Film, Digital Marketing, Print Advertising, Out-Of-Home Advertising, Sponsorship Marketing, Stakeholder Management, Agency Management, Voice And Tone, Brand Positioning
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