Senior Director, Brand Marketing
Leads Fleetio’s global brand expression, content, social, multimedia, communications, and sponsorship activation while building the brand and content organization. Requires 10+ years of brand leadership, team management experience, and demonstrated success evolving and launching B2B brands.
About the job
Responsibilities
- Own Fleetio’s brand system and creative direction across web, campaigns, product surfaces, events, and sponsorships.
- Lead editorial strategy and the content engine, including thought leadership, long-form content, owned research, and always-on content.
- Build organic social and video as ongoing marketing channels.
- Develop earned media strategy with the PR agency, executive visibility programs, awards, and consistent external messaging.
- Turn the 23XI Racing partnership and field presence into year-round content and storytelling.
- Hire, develop, and lead the brand and content team.
- Manage agency relationships, creative operations, and intake and prioritization systems.
Requirements
- 10+ years of brand leadership experience.
- 4+ years leading and developing teams.
- Experience taking a B2B brand, ideally SaaS, through a narrative or identity evolution and launching it in market.
- Strong editorial and visual judgment.
- Ability to measure and defend awareness, share of voice, engagement, and content-influenced pipeline metrics.
- Collaborative experience with product marketing, demand generation, events, and customer marketing.
- Experience managing agencies effectively.
- Comfort marketing to fleet managers, technicians, and operations leaders.
Nice to Have
- Sponsorship, partnership, or experiential activation experience in sports, motorsport, or large-scale events.
- Experience building or running an in-house creative studio.
- Challenger-brand or category-creation experience.
- Fluency in content strategy for AI-driven search and answer engines.
Compensation & Benefits
- Multiple health and dental coverage options, with 100% employee and 50% family coverage.
- Vision insurance.
- Incentive stock options.
- 401(k) match of 4%.
- Four weeks of PTO, increasing after the second year.
- 12 company holidays and 2 floating holidays.
- Paid parental leave: 16 weeks for birthing parents and 4 weeks for non-birthing parents.
- FSA and HSA options.
- Short- and long-term disability coverage, with short-term coverage 100% paid.
- Community service funds.
- Professional development funds.
- Wellbeing fund of $150 quarterly.
- Business expense stipend of $125 quarterly.
- Mac laptop and new-hire equipment stipend.
- Stocked kitchen with drinks and snacks at the Birmingham office.
Skills
Brand Strategy, Creative Direction, Visual Identity, Editorial Strategy, Thought Leadership, Content Marketing, Social Media, Video Production, Public Relations, Executive Visibility, Agency Management, Ai Search
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