GTM Engineer
Build and own Shepherd's broker growth engine: paid media, ABM, lifecycle automation, conversion optimization, and AI-native search infrastructure. 4+ years growth marketing + technical execution at a B2B tech company; extremely hands-on with AI tools.
About the job
Responsibilities
- Own paid media & ABM: Run paid programs end-to-end — audience strategy, channel mix, budgets, creative, testing, and performance with a heavy focus on ABM campaigns that turn broker activations into submissions.
- Build outbound and lifecycle infrastructure: Design and implement broker lifecycle journeys, signal-based triggers, intelligent sequences and plays, and all of the orchestration and wiring to get every broker the right touch at the right time.
- Improve conversion across the funnel: Build and iterate on landing pages, forms, and website flows to convert traffic from paid, ABM, and organic channels; own experimentation and CRO.
- Stand up GEO / AI search: Implement structured data, schema markup, and entity infrastructure so Shepherd shows up where brokers and insureds search, including AI-native surfaces.
- Implement marketing automation & attribution: Select and wire the stack (MAP, enrichment, tracking), then build dashboards that clearly show what’s working, especially for paid and ABM programs.
- Produce performance creative: Turn ideas into performance assets — self-recorded explainers, lightweight product demos, landing pages, and ad creative.
- Increase experimentation velocity: Continuously test audiences, offers, creative, landing pages, and channels, and translate results into clear next steps.
Requirements
- 4+ years blending growth marketing, demand generation, and technical execution at a fast-moving B2B or consumer technology company.
- Extremely AI-pilled — live in Cursor, Claude Code, or Codex; first to have a take on the latest LLM release.
- High agency and hands-on technically: bias toward action, ship weekly, comfortable being the one who moves first and figures it out.
- All-in on craft: hold yourself to outcomes and whole-ass the system end to end.
- Comfortable turning rough ideas into usable content (scripts, looms, social clips, quick ad creative) and directing designers or video partners.
- Experienced running growth programs at scale and building the attribution needed to prove impact.
Nice-to-Haves
- Experience in insurtech, fintech, or vertical SaaS.
- Experience inside an AI-native company and a clear view of what “AI-native growth” looks like in practice.
Skills
Growth Marketing, Demand Generation, Paid Media, ABM, Marketing Automation, Attribution, Cro, Landing Page Optimization, Schema Markup, Geo/Seo, Ai Search Optimization, Cursor, Claude, LLMs
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