GTM Engineer

Responsibilities

• Own paid media & ABM: Run paid programs end-to-end — audience strategy, channel mix, budgets, creative, testing, and performance with a heavy focus on ABM campaigns that turn broker activations into submissions.
• Build outbound and lifecycle infrastructure: Design and implement broker lifecycle journeys, signal-based triggers, intelligent sequences and plays, and all of the orchestration and wiring to get every broker the right touch at the right time.
• Improve conversion across the funnel: Build and iterate on landing pages, forms, and website flows to convert traffic from paid, ABM, and organic channels; own experimentation and CRO.
• Stand up GEO / AI search: Implement structured data, schema markup, and entity infrastructure so Shepherd shows up where brokers and insureds search, including AI-native surfaces.
• Implement marketing automation & attribution: Select and wire the stack (MAP, enrichment, tracking), then build dashboards that clearly show what’s working, especially for paid and ABM programs.
• Produce performance creative: Turn ideas into performance assets — self-recorded explainers, lightweight product demos, landing pages, and ad creative.
• Increase experimentation velocity: Continuously test audiences, offers, creative, landing pages, and channels, and translate results into clear next steps.

Requirements

• 4+ years blending growth marketing, demand generation, and technical execution at a fast-moving B2B or consumer technology company.
• Extremely AI-pilled — live in Cursor, Claude Code, or Codex; first to have a take on the latest LLM release.
• High agency and hands-on technically: bias toward action, ship weekly, comfortable being the one who moves first and figures it out.
• All-in on craft: hold yourself to outcomes and whole-ass the system end to end.
• Comfortable turning rough ideas into usable content (scripts, looms, social clips, quick ad creative) and directing designers or video partners.
• Experienced running growth programs at scale and building the attribution needed to prove impact.

Nice-to-Haves

• Experience in insurtech, fintech, or vertical SaaS.
• Experience inside an AI-native company and a clear view of what “AI-native growth” looks like in practice.