Product Marketing
Defines product positioning and messaging for developer infrastructure platform, owns launches, fills content gaps, builds internal agentic workflows, and tracks market/competitors. Requires product marketing experience in developer tools, technical fluency, and strong writing.
About the job
Responsibilities
- Define Composio's positioning and messaging from scratch, ensuring cohesive narrative across all channels.
- Own product launches: coordinate angle, sequence, channels, and assets.
- Identify and close content gaps: case studies, landing pages, comparison pages, white papers.
- Build agentic workflows using Composio's product to accelerate marketing team velocity.
- Act as voice of the market: track ecosystem, competitors, and customer pain points.
Requirements
- Background in product marketing at developer tools/infrastructure companies (not generic B2B SaaS).
- Built positioning and messaging from scratch for technical products.
- Owned at least one significant product launch end-to-end.
- Technical fluency to participate in engineering discussions and create value propositions.
- Strong writing skills for blog posts, landing pages, launch copy.
- Ability to build trust and admit knowledge gaps.
Skills
Product Marketing, Developer Tools, Positioning & Messaging, Product Launches, Technical Writing, Competitive Analysis, Agentic Workflows, Content Creation, Customer Empathy, Ecosystem Tracking
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