Lifecycle Marketing Manager

What You'll Do

• Build, launch, and optimize email, push notification, and in-app messaging campaigns
• Design customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patterns
• Create lifecycle programs that drive activation, engagement, retention, resurrection, and monetization
• Develop sophisticated segmentation strategies and personalized messaging frameworks
• Analyze campaign performance and continuously optimize conversion and engagement metrics
• Build automated customer journeys and scalable lifecycle infrastructure
• Develop testing frameworks across messaging, timing, segmentation, and channel strategy
• Identify gaps in the customer experience and proactively propose lifecycle solutions

What You Bring

• 3–7 years of lifecycle marketing experience
• Experience building complex lifecycle campaigns based on user states, acquisition channels, and behavioral segmentation
• Strong understanding of customer journey design, retention marketing, and lifecycle strategy
• Experience building automated workflows and customer journeys in modern lifecycle platforms
• Strong analytical skills and ability to use data to drive decision-making
• Excellent written communication and messaging instincts
• Ability to operate independently and proactively identify opportunities
• Strong project management and organizational skills
• Comfortable working cross-functionally in a fast-moving environment
• Experience at a high-growth startup

Bonus

• Experience working with financial products, fintech, trading platforms, or consumer internet products
• Experience using Customer.io or similar lifecycle marketing platforms
• Strong understanding of product-led growth and user activation frameworks
• Experience building resurrection and re-engagement programs
• Familiarity with experimentation, A/B testing, and lifecycle analytics
• SQL or analytics experience
• Experience working closely with Product and Growth teams