Lifecycle Marketing Manager
Lifecycle Marketing Manager focused on activation and lead nurturing in a SaaS environment. Own full-funnel campaigns from lead capture to trial-to-paid conversion using omnichannel journeys, AI automation, A/B testing, and cross-functional collaboration to drive LTV.
About the job
Responsibilities
- Execute the full activation strategy across the journey from initial lead capture (gated content, expired trials, winbacks) through trial sign-up and paid conversion.
- Lead execution and optimization of recurring lead touchpoints, including newsletters and promotional offers.
- Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content at scale within lifecycle tools.
- Build and optimize personalized, event-triggered journeys across email, SMS, push, and in-product experiences to influence behavior and increase LTV.
- Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix to constantly improve funnel efficiency.
- Provide regular reporting on conversion metrics and the impact of lifecycle programs to keep stakeholders informed on activation health.
- Partner closely with Growth, Product, Creative, Operations, and Product Marketing to align on product milestones, brand voice, and technical data requirements.
Desired Skills & Experience
- 4-6 years in Lifecycle Marketing with experience nurturing leads and managing customer journeys, specifically within a SaaS or subscription environment.
- Working understanding of trial-to-paid conversion psychology and using behavioral triggers to drive action.
- Demonstrated interest or early experience using AI/ML to enhance lifecycle marketing (e.g., predictive modeling, automated copy testing, or propensity scoring).
- Hands-on experience with Iterable and/or Braze (or equivalent) for orchestration, and familiarity with Appcues (or equivalent) for in-product onboarding.
- Ability to contribute to a 6-month activation roadmap and build/troubleshoot complex workflows.
- Analytical skills to pull insights from campaign performance and translate into clear recommendations.
- Strong communication skills to drive alignment across Creative, Product, and Ops teams and communicate results to senior stakeholders.
Benefits
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
Skills
Lifecycle Marketing, Lead Nurturing, Activation, A/B Testing, Iterable, Braze, Appcues, AI/ML, Email Marketing, Sms Marketing, In-Product Experiences, Saas Marketing
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