Head of Narratives
Own how LangChain shows up across content, brand, social, and design. Lead an existing team of brand, social, content, and design practitioners while staying hands-on with editorial, creative direction, and narrative strategy for a technical developer audience.
About the job
Content Marketing & Editorial
- Define the themes and narratives LangChain is hitting; spearhead the direction on what LangChain should be known for and translate that into a rolling editorial direction
- Keep the editorial calendar always on; ensure there's always something worth reading, watching, or sharing coming from LangChain
- Review content; work closely with an existing content marketer to shape briefs, edit drafts, write when needed, and grow the team over time
- Set and uphold the editorial standard; define LangChain's voice and quality bar
Brand
- Shape brand direction in close partnership with the brand lead to align on where the brand is headed, what it stands for, and how it shows up
- Stay close to major brand moments; bring a point of view on concept and messaging for out-of-home, awareness campaigns, and other brand initiatives
- Ensure brand and narrative feel like one thing; the brand should feel like a natural extension of the editorial point of view
Social & Rich Media
- Partner with the social lead on strategy, themes, and goals to ensure social is amplifying the themes and narratives the broader team is driving
- Shape LangChain's rich media approach; develop a shared point of view on how video, audio, and other formats fit into the content mix
- Track what's working and what's not across content, brand, and social to sharpen direction
Brand Design
- Lead the creative direction for brand design in close partnership with the brand designer
- Own the visual vision for how LangChain looks and feels; work day-to-day with the brand designer to translate that into execution across campaigns, content, social, and brand moments
- Be a strong creative partner; have a point of view on what earns trust with a technical audience
- Keep visual identity consistent across every channel
Team Leadership
- Lead by being in it; develop your team by giving useful feedback, shaping output, and raising the bar through example
- Build the operating rhythm; establish rituals and shared workflows — editorial planning, cross-functional reviews, publishing cadences
- Connect narrative to the rest of the business; translate what marketing, sales, product, and leadership need into a narrative strategy
Requirements
- Ability to work like a media company operator — thinking in publishing cadences, audience development, and narrative arcs
- Player-coach experience leading creative and content teams while staying close to the work
- Strong narrative instincts with a clear point of view on what makes a brand story work
- Analytically grounded approach; track what's working and connect creative work to business outcomes
- Developer audience instincts; understand what earns trust with technical audiences
- Collaborative and clear communicator who works well with strong practitioners
Nice to Have
- Experience leading narrative, brand, or content teams at a developer-focused company
- Background in technical or developer marketing
- Familiarity with the AI/ML ecosystem and tools developers use
- Experience building a content marketing function, including hiring and editorial operations
- Track record running brand campaigns, including out-of-home or awareness programs
Compensation & Benefits
- Salary Range: $210,000 – $230,000 + Equity
- Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US
Skills
Content Marketing, Editorial Strategy, Brand Strategy, Social Media Strategy, Creative Direction, Narrative Development, Audience Development, Developer Marketing, Visual Identity, Team Leadership
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