Product Marketing Lead

Responsibilities

• Team leadership. Manage, coach, and develop a team of PMMs (currently 3). Build the function's operating model and hold a high bar on quality and speed of execution. Foster a culture of continuous investment in individuals and the function as a whole rooted in ongoing feedback and improvements that makes the team better every quarter.
• Positioning and messaging. Define and maintain Canary's platform and product-level positioning. Translate complex AI capabilities into clear, differentiated value props for hotel operators — from global enterprise brands to independent properties.
• Storytelling and narrative. Build the overarching platform narrative and ensure it holds across every touchpoint — the website, sales decks, event keynotes, analyst briefings, and customer conversations. Differentiate Canary’s narrative from the competitive landscape.
• Product launches. Own the GTM process end to end — launch strategy, tiering, internal collaboration, and external amplification.
• Product suite performance. Continuous analytics and monitoring on product performance and opportunities for improvement from pipeline through churn reduction.
• Market intelligence. Maintain a deep, current read on the hospitality tech competitive landscape, buyer dynamics, and how the AI wave is reshaping the category.

Qualifications

• 8+ years in product marketing, with at least 2–3 years managing and developing a PMM team.
• Experience scaling the impact of a PMM function — not just inheriting one.
• Deep expertise in pricing and packaging strategy, ideally in a SaaS context with a multi-product portfolio.
• Strong positioning and messaging chops — you've taken complex products to market and made them simple and compelling.
• Experience with product launches from concept through post-launch measurement; you've run launches across multiple tiers and know how to calibrate the machine.
• A storyteller at heart — you write and communicate with precision and can shift register from a hotel GM to a C-suite executive to an analyst.
• Analytically rigorous — you use data to make decisions, build business cases, and keep customer value and ROI as central to the product story.
• Background in B2B SaaS AI or hospitality technology strongly preferred; candidates who've worked in vertically focused SaaS (especially in industries with complex, multi-segment buyer dynamics) will stand out.
• Based in New York City; comfortable in a hybrid environment (3 days / week in office)

Compensation

• Target cash compensation ranges from $190,000 – $230,000, including a fixed annual salary and a performance-based bonus paid monthly.
• This role also includes a stock option grant, subject to board approval.
• Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.