Manager, Campaign Operations
Lead a global team executing and optimizing digital marketing campaigns. Design scalable processes, champion AI/automation, provide strategic guidance to stakeholders, and manage the marketing tech stack (Marketo, Salesforce) in a high-growth B2B SaaS environment.
About the job
What You'll Do
- Lead and scale global campaign execution process, managing a team of specialists to deliver high-quality, timely marketing campaigns across multiple channels.
- Design, implement, and optimize scalable frameworks and standard operating procedures for campaign intake, execution, and reporting.
- Act as a key consultant for marketing stakeholders, providing expert guidance on best practices for campaign setup, legal compliance, deliverability, and performance optimization.
- Develop and roll out enablement tools and training programs for enterprise marketing managers.
- Champion AI tools to innovate and create efficiencies within team workflows and for stakeholders.
- Partner with the marketing systems team to translate business requirements into technical designs for the marketing technology stack.
- Track campaign and team KPIs to identify optimization opportunities and implement improvements with go-to-market teams.
What We're Looking For
- 6+ years of experience in marketing operations, with a focus on campaign execution and marketing automation in a B2B environment. Recent experience in a high growth technology company (SaaS, AI, etc.). Pre-IPO company a plus.
- Proven experience leading and mentoring a team of technical talent, with a "player/coach" mindset. Experience managing and optimizing processes with distributed or offshore teams is highly desired.
- Deep hands-on expertise with Marketo and Salesforce is essential. Experience with a broad marketing technology stack is a plus.
- Strategic thinker who can see the bigger picture, comfortable in ambiguity, and able to turn business requirements into actionable plans.
- Strong communication and presentation skills, with the ability to act as a trusted advisor to stakeholders at all levels.
- Experience building efficient and scalable processes, with a keen eye for detail and commitment to quality.
- Professional experience using AI tools to innovate and improve business processes.
- Thrives in a fast-paced, hyper-growth environment with shifting priorities; proactive problem-solver who can manage multiple projects simultaneously.
Skills
Marketo, Salesforce, Marketing Automation, AI Tools, Campaign Management, Process Optimization
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