Web3 Product Marketing Manager, DEX
Leads positioning, launches, and go-to-market strategy for a decentralized exchange, translating onchain trading insights into messaging and growth tactics. Requires hands-on experience in Web3, trading, fintech, or product marketing, plus familiarity with derivatives, crypto communities, and adoption metrics.
About the job
Responsibilities
- Own positioning and messaging across core audiences, including alpha groups, trading communities, and professional traders.
- Craft a clear differentiation story grounded in the product’s strengths.
- Simplify a technical product narrative for experienced traders and people coming onchain for the first time.
- Lead go-to-market activity for launches, product capabilities, and ecosystem features from brief through post-launch measurement.
- Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights, and market takeaways.
- Turn market intelligence into positioning, product recommendations, and growth tactics.
- Support adoption and retention through community leaderboards, yield-based rebates, and referral mechanics.
Requirements
- Solid experience in product marketing or a related role, with meaningful hands-on experience in Web3, consumer fintech, or trading products.
- Experience with retail trading products or exchanges, including DEX or CEX environments.
- Genuine understanding of order books and derivatives or perpetuals.
- Track record of leading product launches end to end with measurable results.
- Ability to own product or protocol positioning and messaging and execute go-to-market campaigns across channels.
- Strong grasp of crypto-native culture and communities, including X, Discord, and Web3 platforms.
- Highly analytical, with comfort defining and tracking growth, retention, and adoption metrics.
- Comfortable working hands-on in a fast-moving environment with significant ownership.
Skills
Web3, Product Marketing, Go-to-Market Strategy, Product Positioning, Market Research, Onchain Trading, Decentralized Exchanges, Centralized Exchanges, Order Books, Derivatives, Perpetuals, Crypto Communities, Discord, Growth Metrics
Similar jobs
Product Marketing jobs
Forterra
Arlington, VA
The Product Marketing Manager will position and launch autonomous defense products, translating complex engineering capabilities into compelling messaging for defense decision-makers and industry partners. The role requires 4–6 years of technical B2B product marketing experience and exceptional writing and cross-functional collaboration skills.
Basis
New York, NY
Defines product positioning, GTM strategy, and sales narratives for AI accounting agents. Partners with sales and product teams to create content, competitive intel, and thought leadership targeting CFOs and accounting firms. Requires 5-8 years B2B SaaS product marketing experience.
NMI
United States
Leads integrated go-to-market strategy and multi-channel campaigns for a payment gateway, focusing on ISO and ISV acquisition, vertical market adoption, pipeline growth, and revenue impact. Requires 5+ years of B2B marketing experience, partner or channel marketing expertise, and strong campaign analytics skills.
Motive
United States
Leads go-to-market launches, customer research, competitive intelligence, messaging, and sales enablement for fleet management and equipment monitoring products. Requires 4+ years of product or B2B marketing experience and strong cross-functional communication skills.
Censys
United States
Own product marketing and go-to-market strategy for Censys’ exposure management offering, translating cybersecurity capabilities into compelling positioning, content, and sales enablement. The role requires at least three years of cybersecurity product marketing experience, especially in threat intelligence, vulnerability management, or asset discovery.