Product Marketing Manager
Drive awareness and adoption of new product features for a B2B fintech platform serving private capital markets through messaging, collateral, community engagement, and digital adoption tools.
About the job
Responsibilities
- Develop and implement an omni-channel strategy to drive awareness, excitement, and adoption of new features as they are released
- Articulate the business impact of individual features to the user base via targeted collateral, newsletters, digital adoption platforms, and other tools on an ongoing basis
- Support embedding scalable marketing frameworks into product development processes, including digital adoption products
- Support customer communications and partner with stakeholders to execute major product announcements or roadmap webinars
- Develop and refine Chronograph’s product positioning, messaging frameworks, and value propositions
- Empower and support customer advocates with resources that help them optimize product use and encourage new use cases
- Support creative strategies to leverage Chronograph user community engagement through community forums, webinars, events, and other channels
- Build and maintain a map of Chronograph ICPs and personas to support marketing, sales, and account management needs
Requirements
- At least 2 years developing and managing product marketing strategies in an enterprise or B2B software context, and at least 4 years total marketing experience
- Ability to articulate the business value of new features in simple, compelling terms to both technical and non-technical audiences
- Experience in presentation and sales collateral building
- Experience with community building and increasing user engagement through forums, webinars, and other mediums
- Experience managing bulk client communications including newsletters, product announcements, roadmap updates at scale
- Experience with digital adoption platforms or similar tools to build in-app tours, guides, and notifications for different user segments
- Comfort contributing to user guides, training materials, and explainer videos
- Familiarity with common marketing tools, including Hubspot
Nice-to-Haves
- Comfort pushing boundaries, taking risks, and validating different hypotheses while building out the product marketing function
Skills
Product Marketing, B2B Marketing, HubSpot, Sales Collateral, Messaging Frameworks, Product Positioning, Community Building, Digital Adoption Platforms, Newsletter Management, Webinar Facilitation
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