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ChronographChronographBrooklyn, NY

Product Marketing Manager

Drive awareness and adoption of new product features for a B2B fintech platform serving private capital markets through messaging, collateral, community engagement, and digital adoption tools.

140k – 160k/yr
Hybrid4+ YOEProduct Marketing

About the role

Responsibilities

  • Develop and implement an omni-channel strategy to drive awareness, excitement, and adoption of new features as they are released
  • Articulate the business impact of individual features to the user base via targeted collateral, newsletters, digital adoption platforms, and other tools on an ongoing basis
  • Support embedding scalable marketing frameworks into product development processes, including digital adoption products
  • Support customer communications and partner with stakeholders to execute major product announcements or roadmap webinars
  • Develop and refine Chronograph’s product positioning, messaging frameworks, and value propositions
  • Empower and support customer advocates with resources that help them optimize product use and encourage new use cases
  • Support creative strategies to leverage Chronograph user community engagement through community forums, webinars, events, and other channels
  • Build and maintain a map of Chronograph ICPs and personas to support marketing, sales, and account management needs

Requirements

  • At least 2 years developing and managing product marketing strategies in an enterprise or B2B software context, and at least 4 years total marketing experience
  • Ability to articulate the business value of new features in simple, compelling terms to both technical and non-technical audiences
  • Experience in presentation and sales collateral building
  • Experience with community building and increasing user engagement through forums, webinars, and other mediums
  • Experience managing bulk client communications including newsletters, product announcements, roadmap updates at scale
  • Experience with digital adoption platforms or similar tools to build in-app tours, guides, and notifications for different user segments
  • Comfort contributing to user guides, training materials, and explainer videos
  • Familiarity with common marketing tools, including Hubspot

Nice-to-Haves

  • Comfort pushing boundaries, taking risks, and validating different hypotheses while building out the product marketing function

Skills

Product MarketingB2B MarketingHubSpotSales CollateralMessaging FrameworksProduct PositioningCommunity BuildingDigital Adoption PlatformsNewsletter ManagementWebinar Facilitation

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