Paid Media
Hands-on digital marketer owning paid channels (Google, Meta, LinkedIn, etc.), scaling spend to $1M+/month, managing agencies, optimizing CAC, and testing creatives for developer and enterprise audiences. Requires 2-4 years experience, analytical rigor, and AI tool proficiency.
About the job
Responsibilities
- Run and optimize campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X; manage budgets, test creative, drive down CAC.
- Manage paid media agency relationship: set priorities, review performance, decide outsourcing vs. in-house.
- Scale campaigns from self-serve developers to large enterprise buyers.
- Test 10+ new ad concepts per week, iterate with designer and creative partners.
- Stand up new channels (programmatic, podcast ads, CTV) as core channels prove out.
Requirements
- Channel operator: Hands-on in-platform campaign management, good campaign structure, troubleshoot conversion tracking.
- AI-native: Use latest AI tools to automate work faster and higher quality.
- Analytically rigorous: Measure incrementality with statistical significance.
- Creative marketer: Ideate campaigns, creative angles, resonant copy.
Nice-to-Haves
- 2-4 years managing digital marketing campaigns.
- Hands-on with Google Ads and/or Meta Ads Manager.
- Managed $50K-$250K/month spend, scaled budgets efficiently.
- Set up/improved conversion tracking and attribution.
- Worked with creative teams/agencies at high velocity.
Skills
Google Ads, Meta Ads Manager, Tiktok Ads, Linkedin Ads, Conversion Tracking, Attribution Modeling, A/B Testing, Statistical Analysis, Campaign Optimization, Creative Testing
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