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CognitionCognitionSan Francisco, CA

Paid Media

Hands-on digital marketer owning paid channels (Google, Meta, LinkedIn, etc.), scaling spend to $1M+/month, managing agencies, optimizing CAC, and testing creatives for developer and enterprise audiences. Requires 2-4 years experience, analytical rigor, and AI tool proficiency.

Salary not listed
On-site2+ YOEPerformance Marketing

About the role

Responsibilities

  • Run and optimize campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X; manage budgets, test creative, drive down CAC.
  • Manage paid media agency relationship: set priorities, review performance, decide outsourcing vs. in-house.
  • Scale campaigns from self-serve developers to large enterprise buyers.
  • Test 10+ new ad concepts per week, iterate with designer and creative partners.
  • Stand up new channels (programmatic, podcast ads, CTV) as core channels prove out.

Requirements

  • Channel operator: Hands-on in-platform campaign management, good campaign structure, troubleshoot conversion tracking.
  • AI-native: Use latest AI tools to automate work faster and higher quality.
  • Analytically rigorous: Measure incrementality with statistical significance.
  • Creative marketer: Ideate campaigns, creative angles, resonant copy.

Nice-to-Haves

  • 2-4 years managing digital marketing campaigns.
  • Hands-on with Google Ads and/or Meta Ads Manager.
  • Managed $50K-$250K/month spend, scaled budgets efficiently.
  • Set up/improved conversion tracking and attribution.
  • Worked with creative teams/agencies at high velocity.

Skills

Google AdsMeta Ads ManagerTiktok AdsLinkedin AdsConversion TrackingAttribution ModelingA/B TestingStatistical AnalysisCampaign OptimizationCreative Testing

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