Product Marketing Manager
Drives go-to-market strategies, product positioning, and sales enablement for developer-focused SaaS platform. Leads customer research, advisory programs, competitive intelligence, adoption initiatives, and cross-functional collaboration to boost revenue and adoption. Requires 3-5+ years B2B SaaS product marketing experience.
About the job
Responsibilities
- Lead structured customer research program across segments and ICPs, conducting interviews with customers, prospects, and churned accounts to inform messaging, product direction, and GTM strategy.
- Own and operate Customer Advisory Board, facilitating roadmap reviews and feedback sessions to influence product direction.
- Develop high-impact case studies, customer narratives, and reference programs translating technical implementations into business outcomes.
- Drive competitive analysis, build battlecards, objection handling frameworks, and win/loss insights.
- Design and execute customer adoption and lifecycle programs including onboarding, nurture, in-product education, and targeted campaigns.
- Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources.
- Refine ICP definitions, segmentation, and messaging; partner with Sales and Product for GTM execution.
- Define success metrics, analyze performance data, and optimize strategies.
Requirements
- 3-5+ years of product marketing experience in B2B SaaS, preferably developer-focused, API-driven, or technical platforms.
- Deep proficiency with AI tools for research, content, and workflows.
- Proven ability to develop and execute GTM strategies driving business impact.
- Strong understanding of APIs, developer ecosystems, and cloud-based platforms.
- Experience collaborating with Sales, Customer Success, and Product teams.
- Expertise in market research, customer insights, and performance analytics.
- Exceptional communication and storytelling skills.
- Ability to influence cross-functionally.
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
Nice-to-Haves
- Experience with developer-focused SaaS.
Skills
AI Tools, APIs, Gtm Strategies, Sales Enablement, Customer Insights, Competitive Analysis, Market Research, Customer Advisory Board, Case Studies, Performance Analytics
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