Web3 Product Marketing Manager, Prediction Markets
Own positioning, launches, growth programs, and market research for a Web3 prediction protocol. The role requires hands-on product marketing experience, crypto and onchain fluency, strong narrative skills, and the ability to execute quickly in an ambiguous environment.
About the job
Responsibilities
- Own positioning and messaging for the prediction protocol, including its audience, value, differentiation, and use cases.
- Translate complex product strengths into clear narratives for traders, builders, and partners.
- Lead go-to-market efforts for launches, product milestones, partner activations, and incentive-led campaigns.
- Define and execute the marketing roadmap with product and community leads.
- Grow the qualified builder audience through ongoing marketing programs.
- Conduct customer and market research with traders, builders, and KOLs, and apply insights to product, pricing, and creative decisions.
- Brief and create Web3 content, including launch threads, research-led content, explainers, dashboards, KOL kits, and conference materials.
- Partner with communications on press, podcasts, and thought leadership.
Requirements
- Strong experience in product marketing or a closely related role, including hands-on prediction markets or protocol experience.
- Strong understanding of crypto products and onchain user experience.
- Ability to market credibly to Web3-native audiences.
- Track record of owning launches end to end, from positioning through measurable post-launch impact.
- Strong narrative and communication skills, with the ability to simplify complex product details.
- Confidence using data and performance insights to shape campaigns and priorities.
- Hands-on operator mindset, bias toward shipping, and comfort with ambiguity.
Skills
Web3, Product Marketing, Prediction Markets, Blockchain, Crypto, Onchain User Experience, Go-To-Market, Market Research, Content Marketing, Kol Marketing, Performance Analytics, Evm
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