Field Event Manager, EMEA
Build and own Exa’s first EMEA field marketing program, developing market strategy, account-based events, vendor operations, and pipeline follow-through across multiple European countries. The role requires 4+ years of B2B technology field or event marketing experience, strong sales partnership, EMEA market knowledge, and GDPR fluency.
About the job
Responsibilities
EMEA Program Strategy
- Own the regional plan, including market prioritization, format mix, account coverage, and quarterly sequencing.
- Build the plan with EMEA sales and support it with a pipeline rationale.
End-to-End Event Execution
- Own events from concept through wrap across multiple countries, including venues, vendors, catering, production, invitations, run of show, on-site management, and local market details.
- Deliver strong attendance from the right audiences and ensure high-quality execution.
Sales Partnership and Account-Based Events
- Partner with EMEA sellers on target accounts, invitation strategy, in-deal events, and converting conversations into next meetings.
- Generate meetings and build seller demand for field programs.
Pipeline Outcomes and Follow-Through
- Manage lead capture, timely handoff, and follow-up with Lifecycle Marketing and Marketing Operations.
- Handle consent and data practices in compliance with GDPR.
- Improve conversion from attendees to qualified opportunities.
Budget, Vendors, and Compliance
- Own regional budgets, vendor contracts, and negotiations across multiple currencies.
- Manage GDPR consent capture, invoicing, and local requirements.
- Maximize program impact per dollar while maintaining clean data practices.
EMEA Playbook and AI-First Operations
- Document market-specific approaches, vendor relationships, and operational knowledge for future European hires.
- Use AI for targeting, personalized outreach, vendor and market research, translation support, run-of-show generation, and post-event summarization.
Requirements
- 4+ years of field marketing or event marketing experience at a B2B technology company.
- Experience owning a multi-country European program rather than only executing another person's plan.
- Strong event execution skills, including run-of-show planning, on-site readiness, and handling unexpected issues.
- Genuine EMEA market knowledge, including differences in buyer behavior, venue norms, and attendance expectations.
- Pipeline orientation and experience carrying or contributing to a revenue target.
- Strong sales-partnership skills.
- Ability to operate semi-autonomously while working with a headquarters team in another time zone.
- Practical fluency with GDPR as it applies to event data and marketing consent.
- AI-native working habits and the ability to demonstrate how AI reduces operational work.
Nice to Have
- Experience launching a region from zero at an early-stage or US-headquartered company.
- Additional European languages.
- Experience running events for technical or developer audiences alongside enterprise buyers.
- Experience negotiating conference sponsorships with major European technology events.
- Experience running executive roundtables for senior technical leaders across multiple countries.
Benefits and Compensation
- Premium medical coverage.
- Monthly wellness benefit tiered by location.
- Reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum.
- 16 weeks of fully paid parental leave for all new parents.
- Regular visits to the San Francisco headquarters, which provides meals, snacks, coffee, and other amenities.
- Visa sponsorship for exceptional candidates.
Skills
Field Marketing, Event Marketing, B2B Marketing, Pipeline Generation, Account-Based Marketing, GDPR, Marketing Operations, Lifecycle Marketing, Vendor Management, Budget Management, Event Production, AI Tools
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