Marketing Analytics Lead
Lead full-funnel marketing analytics and a small AI-augmented team for a consumer fintech platform. Own test-and-learn programs, evolve measurement frameworks (MMM, MTA, incrementality) with ML partners, and drive insights to optimize CAC, LTV, and growth.
About the job
Responsibilities
- Own full-funnel marketing analytics from paid media through lifecycle journeys, partnering directly with Analytics/ML, Growth, and Product Marketing leadership.
- Lead and scale a small, AI-augmented analytics team using AI tools to automate reporting, accelerate ad-hoc analysis, and free the team for higher-value experimentation and strategy work.
- Run the marketing test-and-learn agenda, translating results into clear insights and recommendations to grow the business.
- Partner with the Machine Learning (ML) team to evolve MTA, MMM, and incrementality frameworks to measure performance and brand impact.
- Manage data/martech vendor relationships and evaluate new tools and data sources.
Requirements
- 10+ years in marketing analytics, growth analytics, or performance marketing.
- 4+ years of people leadership experience.
- Experience with attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution).
- Strong SQL and experience with large datasets and modern data warehouses.
- Track record improving CAC, LTV, and channel efficiency.
- Paid media analytics across multiple channels (SEM, Paid Social, Affiliates, App).
- Experience with experiment design and interpretation (A/B testing).
- Cross-functional collaboration in a matrixed environment.
- Bachelor’s degree in a quantitative or business field (Finance, Economics, Statistics, Analytics, or similar).
Nice-to-Haves
- Fintech, lending, or regulated-industry experience.
- CRM/lifecycle marketing analytics (email, in-app, push).
- Martech/CDP platforms and vendor evaluation.
- Advanced degree.
Skills
SQL, Mmm, Mta, Incrementality Testing, A/B Testing, Marketing Analytics, Attribution Modeling, Paid Media Analytics, MarTech, Cdp, Cac Optimization, Ltv Analysis
Similar jobs
Data Analytics jobs
Snowflake
Menlo Park, CA
Leads Finance Analytics strategy, team development, scalable data products, and AI-powered workflows that improve financial decision-making and operational efficiency. Requires 8+ years in analytics or data engineering, people management experience, strong SQL/Python skills, cloud data-platform expertise, and Finance domain experience.
Grow Therapy
New York, NY
Leads a horizontal Business Analytics team supporting operational and corporate functions, translating ambiguous questions into insights, KPIs, and recommendations. Requires 8+ years of quantitative experience, analytics team leadership, advanced SQL fluency, and hands-on use of AI tools.
Scale AI
Washington, DC
Senior Data Analyst supporting the Public Sector business by building scalable analytics solutions, defining metrics, improving data quality, and informing operational and financial decisions. Requires 6+ years of experience, advanced SQL, BI dashboard skills, and an active Secret clearance.
Zapier
United States
Leads a hands-on GTM analytics team supporting Marketing, Sales, and Customer Operations through trusted reporting, forecasting, experimentation, and self-service automation. Requires 6+ years of analytics experience, at least 1 year of team management, strong SQL, GTM expertise, and advanced analytical judgment.
Okta
Bellevue, WALeads marketing analytics strategy by owning attribution, full-funnel measurement, forecasting, dashboards, experimentation, and AI/ML-driven insights. The role requires 8+ years of overall experience, deep B2B SaaS marketing analytics expertise, and advanced proficiency with Tableau, Salesforce, Snowflake, and Excel.