Marketing Analytics Lead

Responsibilities

• Own full-funnel marketing analytics from paid media through lifecycle journeys, partnering directly with Analytics/ML, Growth, and Product Marketing leadership.
• Lead and scale a small, AI-augmented analytics team using AI tools to automate reporting, accelerate ad-hoc analysis, and free the team for higher-value experimentation and strategy work.
• Run the marketing test-and-learn agenda, translating results into clear insights and recommendations to grow the business.
• Partner with the Machine Learning (ML) team to evolve MTA, MMM, and incrementality frameworks to measure performance and brand impact.
• Manage data/martech vendor relationships and evaluate new tools and data sources.

Requirements

• 10+ years in marketing analytics, growth analytics, or performance marketing.
• 4+ years of people leadership experience.
• Experience with attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution).
• Strong SQL and experience with large datasets and modern data warehouses.
• Track record improving CAC, LTV, and channel efficiency.
• Paid media analytics across multiple channels (SEM, Paid Social, Affiliates, App).
• Experience with experiment design and interpretation (A/B testing).
• Cross-functional collaboration in a matrixed environment.
• Bachelor’s degree in a quantitative or business field (Finance, Economics, Statistics, Analytics, or similar).

Nice-to-Haves

• Fintech, lending, or regulated-industry experience.
• CRM/lifecycle marketing analytics (email, in-app, push).
• Martech/CDP platforms and vendor evaluation.
• Advanced degree.