Growth Marketer
Build and run customer marketing, email demand-generation, webinar, case-study, and light product-marketing programs that create expansion and new-business pipeline. The role requires hands-on B2B marketing experience and end-to-end ownership across multiple channels.
About the job
Responsibilities
- Build customer marketing programs that drive expansion, cross-sell, and upsell in partnership with Customer Success.
- Develop lifecycle communications, community and advocacy touchpoints, customer advisory programs, and customer reference programs.
- Build and manage proactive, always-on lead-generation email programs, including nurture and reactivation sequences, segmentation, cadence, and reporting.
- Own the full webinar lifecycle: topic selection, slide creation, promotion, hosting, follow-up, and performance reporting.
- Source, write, publish, and coordinate approval of customer case studies for Sales use.
- Support product marketing with roadmap slides, launch collateral, competitive input, and sales enablement materials.
- Create clean, on-brand visual assets such as slides, one-pagers, and social graphics when needed.
- Track expansion pipeline, email-sourced MQLs and SQLs, webinar performance, case-study usage, and product-marketing turnaround.
Requirements
- B2B marketing experience with a demand-generation focus, ideally in B2B SaaS.
- Hands-on experience running email marketing programs end to end.
- Experience owning webinars from planning through follow-up.
- Ability to write customer case studies and manage internal and customer approvals.
- Comfortable working hands-on across multiple marketing channels rather than as a narrow specialist.
Nice-to-haves
- GovTech marketing experience.
- Exposure to product marketing, including positioning, launch content, and sales enablement.
- Design and visual-communication skills.
- Familiarity with Salesforce, HubSpot, and Zoom Webinar.
Skills
Demand Generation, B2B Marketing, Saas Marketing, Customer Marketing, Email Marketing, Lead Generation, Webinars, Case Studies, Product Marketing, Sales Enablement, Salesforce, HubSpot, Zoom Webinar
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