Staff Product Marketing Manager, UDP
Staff Product Marketing Manager to build and lead go-to-market strategy for Discord's Unified Developer Platform. Drive adoption among game developers and publishers through messaging, enablement programs, cross-functional partnerships, and metrics tracking to grow communities and player engagement.
About the job
What You'll Be Doing
- Develop and execute go-to-market strategies for Discord's developer platform through market research, customer segmentation, competitive analysis, and targeted programs that drive developer awareness, adoption, and long-term platform growth.
- Lead activation initiatives across Discord's platform portfolio by crafting differentiated messaging, value propositions, positioning, and go-to-market motions that resonate with game developers and publishers.
- Build and scale impactful Business Development and Developer Operations enablement programs—including training, playbooks, product collateral, competitive positioning, implementation guidance, objection handling, and customer-facing tools—to empower internal teams to successfully bring Discord's platform to market.
- Define and track platform adoption goals, activation KPIs, and business metrics, continuously refining go-to-market strategies to improve developer adoption and create scalable, repeatable growth.
- Act as the voice of developers and strategic partners, translating customer insights into actionable recommendations that influence product strategy, roadmap prioritization, positioning, and future platform investments.
- Partner with Business Marketing, Developer Relations, and Communications to establish Discord's thought leadership within the gaming developer ecosystem through industry events, customer stories, technical content, and strategic partnerships.
- Lead cross-functional go-to-market planning and execution across Product Management, Engineering, Business Development, Developer Operations, Developer Relations, Marketing, Design, and Legal to ensure successful product launches and organizational readiness.
What You Should Have
- 7+ years of Product Marketing experience in B2B technology, gaming, developer platforms, SaaS, APIs, SDKs, or platform businesses.
- Experience developing and executing go-to-market strategies for technical products and driving adoption through Business Development, Partnerships, or other customer-facing teams.
- Experience building scalable enablement programs, including messaging, positioning, launch materials, training, playbooks, and customer collateral.
- Strong understanding of developer ecosystems, technical audiences, and how to translate complex platform capabilities into compelling customer value propositions.
- Excellent strategic thinking, communication, and storytelling skills with the ability to influence cross-functional teams and executive stakeholders.
- Experience working in ambiguous, fast-moving environments and excitement for building new products, business models, and go-to-market motions from the ground up.
- Passion for gaming, developers, and helping partners build successful communities on Discord.
Skills
Product Marketing, Go-to-Market Strategy, Business Development, Developer Relations, Market Research, Competitive Analysis, Messaging, Positioning, Enablement Programs, KPIs, Developer Platforms, Gaming Industry, SaaS, APIs, SDKs
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