Staff Product Marketing Manager, UDP

What You'll Be Doing

• Develop and execute go-to-market strategies for Discord's developer platform through market research, customer segmentation, competitive analysis, and targeted programs that drive developer awareness, adoption, and long-term platform growth.
• Lead activation initiatives across Discord's platform portfolio by crafting differentiated messaging, value propositions, positioning, and go-to-market motions that resonate with game developers and publishers.
• Build and scale impactful Business Development and Developer Operations enablement programs—including training, playbooks, product collateral, competitive positioning, implementation guidance, objection handling, and customer-facing tools—to empower internal teams to successfully bring Discord's platform to market.
• Define and track platform adoption goals, activation KPIs, and business metrics, continuously refining go-to-market strategies to improve developer adoption and create scalable, repeatable growth.
• Act as the voice of developers and strategic partners, translating customer insights into actionable recommendations that influence product strategy, roadmap prioritization, positioning, and future platform investments.
• Partner with Business Marketing, Developer Relations, and Communications to establish Discord's thought leadership within the gaming developer ecosystem through industry events, customer stories, technical content, and strategic partnerships.
• Lead cross-functional go-to-market planning and execution across Product Management, Engineering, Business Development, Developer Operations, Developer Relations, Marketing, Design, and Legal to ensure successful product launches and organizational readiness.

What You Should Have

• 7+ years of Product Marketing experience in B2B technology, gaming, developer platforms, SaaS, APIs, SDKs, or platform businesses.
• Experience developing and executing go-to-market strategies for technical products and driving adoption through Business Development, Partnerships, or other customer-facing teams.
• Experience building scalable enablement programs, including messaging, positioning, launch materials, training, playbooks, and customer collateral.
• Strong understanding of developer ecosystems, technical audiences, and how to translate complex platform capabilities into compelling customer value propositions.
• Excellent strategic thinking, communication, and storytelling skills with the ability to influence cross-functional teams and executive stakeholders.
• Experience working in ambiguous, fast-moving environments and excitement for building new products, business models, and go-to-market motions from the ground up.
• Passion for gaming, developers, and helping partners build successful communities on Discord.