Marketing Acquisition Lead
Owns end-to-end marketing campaigns for brand loyalty programs using email, SMS, social, and influencer channels. Builds strategies, executes, analyzes performance, and collaborates with clients and executives. Requires 3-5 years in user acquisition and modern marketing stacks.
About the job
What You’ll Do
- Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed
- Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers
- Manage our marketing CRM and the systems that support campaign operations
- Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results
- Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings, team offsites, and key events
- Report weekly to leadership with clear insights, recommendations, and results tied to KPIs
- Collaborate with executive and design teams to launch cohesive, high-quality campaigns
What We’re Looking For
- 3-5 years of experience in marketing with a focus on user acquisition
- Proven experience running email and SMS campaigns end-to-end
- Comfortable owning both strategy and execution
- Strong analytical mindset; confident working with campaign data and performance metrics
- Experience testing and scaling multiple acquisition channels (social, influencer, etc.) and campaigns simultaneously
- Familiarity with modern marketing stacks (CRM, automation tools, attribution, etc.). Klaviyo experience a plus
- Experience using AI tools regularly in your workflow (content, analysis, automation)
- Excellent written and verbal English communication skills (native or near-native fluency)
- Comfortable in client-facing environments interacting with brand partners and representing AnyRoad in strategic conversations
- Willing and able to travel periodically for client meetings, team gatherings, and events
- Thrives in a fast-paced startup environment with high ownership
Skills
Email Marketing, Sms Marketing, Klaviyo, CRM, Marketing Automation, Social Media Marketing, Influencer Marketing, Analytics, Performance Metrics, AI Tools
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