Marketing Acquisition Lead

What You’ll Do

• Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed
• Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers
• Manage our marketing CRM and the systems that support campaign operations
• Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results
• Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings, team offsites, and key events
• Report weekly to leadership with clear insights, recommendations, and results tied to KPIs
• Collaborate with executive and design teams to launch cohesive, high-quality campaigns

What We’re Looking For

• 3-5 years of experience in marketing with a focus on user acquisition
• Proven experience running email and SMS campaigns end-to-end
• Comfortable owning both strategy and execution
• Strong analytical mindset; confident working with campaign data and performance metrics
• Experience testing and scaling multiple acquisition channels (social, influencer, etc.) and campaigns simultaneously
• Familiarity with modern marketing stacks (CRM, automation tools, attribution, etc.). Klaviyo experience a plus
• Experience using AI tools regularly in your workflow (content, analysis, automation)
• Excellent written and verbal English communication skills (native or near-native fluency)
• Comfortable in client-facing environments interacting with brand partners and representing AnyRoad in strategic conversations
• Willing and able to travel periodically for client meetings, team gatherings, and events
• Thrives in a fast-paced startup environment with high ownership