Associate Creative Director, Design
Lead creative direction and hands-on visual design for integrated brand campaigns at SimplePractice. Mentor designers, evolve AI-enabled workflows and design systems, while delivering business impact through exceptional creative work.
About the job
Responsibilities
- Lead creative direction and visual design for integrated brand campaigns across product marketing, paid media, lifecycle, social, video, events, and emerging channels.
- Partner with the Creative Director, ACD Copy & Content Strategy, Growth, Product Marketing, and cross-functional teams to develop breakthrough campaign concepts that strengthen the brand and drive measurable business outcomes.
- Create emotionally resonant, strategically grounded work that builds brand awareness, deepens customer connection, and delivers against business objectives.
- Remain a hands-on creative leader by concepting, designing, prototyping, and art directing alongside the team, setting the standard for creative excellence through both execution and leadership.
- Help drive the evolution of the creative organization into AI-enabled workflows, scaling speed and experimentation while maintaining brand and creative quality.
- Raise the creative bar across the organization through exceptional design, art direction, creative feedback, and hands-on leadership.
- Mentor and develop designers through coaching, performance management, career development, and creative direction while fostering a culture of high creative standards, continuous learning, collaboration, and experimentation.
- Partner with Creative Leadership on team planning, hiring, onboarding, resource allocation, and workload prioritization to build a high-performing team.
- Help shape team culture, creative standards, processes, and the long-term evolution of the Creative organization.
- Build scalable campaign design systems, templates, and creative frameworks that enable consistency while encouraging flexibility.
- Maintain and evolve the SimplePractice visual identity across channels, ensuring every execution feels fresh, cohesive, and distinctive.
- Lead art direction for photography, illustration, motion, and video productions, including on-set creative direction with internal teams and external production partners.
- Collaborate closely with Web, Copy & Content Strategy, Growth, and Product Marketing to create seamless, integrated customer experiences across every touchpoint.
- Stay at the forefront of design, advertising, AI, and visual culture, bringing fresh ideas, inspiration, emerging technologies, and best practices back to the team.
Desired Skills & Experience
- 10–14 years of experience in brand design, art direction, advertising, or integrated creative, either agency-side, in-house, or both.
- An exceptional portfolio that demonstrates outstanding creative taste across integrated campaigns, visual identity systems, digital design, and art direction.
- Strong conceptual thinker with experience developing integrated campaign ideas and the ability to balance creative leadership with hands-on design execution.
- Ability to connect creative thinking with business outcomes, developing work that builds brand awareness, drives engagement, and supports growth.
- Deep understanding of typography, layout, storytelling, visual systems, and contemporary design.
- Experience building and evolving scalable brand design systems.
- AI-forward in your approach to design, with experience leveraging AI-enabled workflows to accelerate ideation, iteration, and production while maintaining exceptional creative quality and brand consistency.
- Experience leading creative on set for brand photography and video productions, partnering with photographers, directors, talent, and production teams to bring creative concepts to life.
- Experience leading, mentoring, and inspiring designers through thoughtful feedback, coaching, and creative direction while fostering a culture of high creative standards, continuous learning, collaboration, and experimentation.
- Highly proficient in Figma, Adobe Creative Suite, and modern creative workflows.
- Strong understanding of digital marketing channels and platform-specific design best practices.
- Excellent communication and presentation skills, with the ability to build trust, articulate creative rationale, and influence cross-functional partners and stakeholders.
- Strong organizational skills, with the ability to deliver high-quality work across multiple projects and priorities.
- Motion design, photography, or video art direction experience strongly preferred.
Benefits
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
Skills
Brand Design, Art Direction, Figma, Adobe Creative Suite, AI Workflows, Visual Identity Systems, Typography, Motion Design, Photography, Video Production, Integrated Campaigns, Design Systems, Creative Leadership, Mentoring
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