Marketing Manager, CRM Operations
Leads strategy and execution for multi-channel lifecycle and CRM programs serving consumer products, using campaign automation, segmentation, experimentation, and analytics to drive adoption, engagement, retention, and revenue. Requires 5+ years of CRM or lifecycle marketing experience and Braze expertise.
About the job
Responsibilities
- Lead lifecycle program execution across email, push, and in-app channels to drive engagement, product adoption, retention, and revenue.
- Develop advanced lifecycle solutions spanning marketing technology and execution, owning key growth metrics.
- Build and execute complex CRM campaigns guiding customers to relevant products and services.
- Analyze campaign and segment performance and use data to optimize operational plans and executions.
- Execute experimentation to develop high-impact campaigns and use automation to maximize engagement and retention throughout the customer lifecycle.
- Communicate progress to leadership and collaborate cross-functionally to drive incremental value.
- Partner with compliance and legal teams to ensure marketing communications comply with local regulations.
Requirements
- 5+ years of experience developing complex lifecycle or CRM programs from strategy through execution.
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
- Experience with Braze and other campaign-building tools.
- Proven ability to drive lifecycle marketing results in a predominantly B2C environment.
- Strong analytical skills using tools such as Tableau, Looker, HEX, and BigQuery.
- In-depth knowledge of marketing automation and CRM systems.
- Expertise in customer segmentation and subscriber management across multiple channels.
Nice to Have
- Experience working in the crypto industry.
Skills
Braze, CRM, Lifecycle Marketing, Marketing Automation, Customer Segmentation, Subscriber Management, Tableau, Looker, Hex, BigQuery, Email Marketing, Push Notifications, In-App Messaging, A/B Testing, Data Analysis
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